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How I Make $100,000/year in the Music Business (Without a Record Label, Manager, or Booking Agent) Paperback – January 21, 2002

ISBN-13: 978-1930575165 ISBN-10: 1930575165

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Product Details

  • Paperback: 200 pages
  • Publisher: Omni Publishxpress Llc (January 21, 2002)
  • Language: English
  • ISBN-10: 1930575165
  • ISBN-13: 978-1930575165
  • Product Dimensions: 8.5 x 5.5 x 0.2 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (150 customer reviews)
  • Amazon Best Sellers Rank: #1,767,292 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This book has made me rethink procedures in the music business. It has helped with CD sales and increased attention." -- J.L. Morgan, Ocean Rhythm Records

"This book opened my mind. Eeveryone in the music industry, especially up and coming artists, should have a copy." -- Ivan Acolatse. Estaloka Management

"This groundbreaking book provides the essentials for an independent artist seeking to get his foot in the music industry." -- Omar Barnes, Pro Trax

About the Author

DAVID HOOPER David Hooper is the founder of Kathode Ray Music, an artist development organization specializing in promotion and marketing of independent musicians and bands. He is known for combining traditional music business knowledge with the guerrilla marketing necessary for independent bands to compete.

In 1998, David made personal promotion and marketing assistance affordable to independent musicians and bands with the creation of IndieBiz.com, an online artist development community designed to empower artists to take control of their musical careers.

David currently writes a monthly column, “Minding Your Business,” for On Stage Magazine and is owner and Director of Promotion for the Nashville New Music Conference.

LEE KENNEDY Lee Kennedy has established himself as a top entertainer and performs regularly throughout Northern California and Nevada.

Throughout the mid 80s and into the early 90s, Lee fronted some of the biggest regional acts from the East Coast. In 1996, Lee put together a one man show and started performing throughout New Mexico, Texas, and Colorado. In 1999 Lee relocated to Lake Tahoe, California and recorded and released his first solo CD, When Angels Cry.

Customer Reviews

Information is simple to follow and easy to understand.
Ronald Palmer
This is a great book, it introduced some new ideas, techniques and practical methods to making money in the music business.
Dewayne Washington
I would recommend this book to anyone who is starting out in the Music Business.
Stephen Klugh

Most Helpful Customer Reviews

48 of 50 people found the following review helpful By Amazon Customer on March 15, 2002
Format: Paperback Verified Purchase
If you are new to the music business and haven't read any other books, then you might find something useful in this book. For the rest of you, there isn't anything new, and there certainly isn't any in-depth coverage of any topic.
You can read this entire book in just a few hours. Large type font in an already small book, lots of grammatical errors and missing words that weren't caught by a spell checker (no proof reading). It looks like this book was written in probably one weekend.
Some topics have barely one or two pages of information, which is not much at all considering the type size and spacing.
Yes, it's good to give you some basic ideas, but you are not going to find any type of game plan here or any detailed information.
Tim Sweeney's Guide To Releasing An Independent Record is much better as a practical step-by-step guide. Follow that one up with one of the Guerilla PR books. Then get "Confessions Of A Record Producer" to learn about all the stuff that the other books don't tell you about. If you are really ambitious and want to get very detailed about things, get Donald Passman's book as well.
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23 of 24 people found the following review helpful By Rema Hochberg on April 10, 2004
Format: Paperback
Sorry Misters Hooper & Kennedy, but while the title of this book seems indeed quite alluring, you can hardly make 100K by following the vague and obvious advice given in this thin and outdated volume. I've been a struggling musician for about ten years and there's not alot here I wouldn't have figured out from my own common sense.
For a real, updated look at the business, I suggest you check out Bobby Borg's Musician's Handbook, or Justin Goldberg's The Ultimate Survival Guide to the NEW music Industry - Handbook for Hell - which is the best step by step program available ANYWHERE in the world independent music business stratgies. From what other musician's tell me, this book is just a lure into the world of a music marketing company that continually seeks more $ out of a very dry source -the unsigned, independent musician.
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17 of 20 people found the following review helpful By David Manning on October 23, 2002
Format: Paperback
I own Moontower Management and represent an artist out of Orlando, FL named Jeff Coffey. Since my success depends upon looking at the Music Business as just that - purely a business, I decided to order David Hooper & Lee Kennedy's book titled How I Make $100,000/year in the Music Business (Without a Record Label, Manager, or Booking Agent). I have over 7 years professional experience in Business and Marketing with a successful track record and have implemented most of the strategies in this book, but this reading has advanced my skills in the music business incredibly.
Although it is written for the individual musician, I would recommend it as a must read for anyone serious in taking their career in music to the next level. It teaches you to step back from your current situation and look in from an outside view that will gain the favorable results you desire. No matter where you are in your career this book will guide you through those tough areas of the business and give you real life true stories from artists like yourself. Use this information and strategy to do what you love for the rest of your life...play your music...and get paid well for doing it.
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10 of 11 people found the following review helpful By J. Christmas on August 21, 2003
Format: Paperback Verified Purchase
I gave this book 3 stars because it does contain some genuinely good nuggets advice--though much of it seems only appropriate to certain types of bands, i.e. cover bands, bar bands.
I bought this book hoping to find strategies for my band, which is generating some buzz, getting press, and landing good gigs in NY and Philadelphia. From the title, I was hoping for a detailed account of how the author does it, but instead I got a lot of generalities and marketing for beginners.
What really got me mad though was the high price-tag. While the cover may look professional, from the inside it's plain to see that this is a low-budget book produced by a no-name publisher. The type is large and the spaces are big, so the thickness is quite deceptive. The last chapter is just page after page of quotes from "industry" types, many of whom are from companies I've never heard of.
And the glowing reviews below? I wouldn't put it past the author to enlist friends, employees, etc. Not a bad intro, but not what it's cracked up to be.
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12 of 14 people found the following review helpful By A Customer on December 30, 2003
Format: Paperback
I'm sure Hooper is a nice fellow & means well. If you are an absolute moron (like I was), then go ahead & read this fluff. This is hands down probably the worst example of an insightful work on this subject. It offers nothing but basic common sense, that only an idiot or absolute novice, would find useful about marketing & the music business. The intelligence level of this book is for a sixth grader. The book is double spaced & laced with idiocy & repetition to make it appear like it has any worthy content. The best thing about the book is the title & the front cover. That is where Hooper & company did well. It hooks a potential reader & reels them in like a fish so Hooper can participate in the free market system & fleece every penny of the inflated price of this croc of dribble. A great companion book to this would be "Tim Sweeny's Guide To Releasing Independent Records." These two books together repesent the apex of badly written, over priced worthless dribble. There is not one insightful point in either book. No wonder Hooper talks about making 100K a year in the business. It's all those book orders he's getting from the neophyte & well intentioned masses that would like to learn more about the daunting aspects of the music industry. Don't waste you time & money.
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Most Recent Customer Reviews


More About the Author

I'm a music marketing guy and founder of Music Marketing [dot] com, which is also the domain for my blog, by the way.

Each week, I'm heard on the syndicated radio show, Music Business Radio, a music industry talk radio show for musicians, songwriters, and others in the music business. If it's not available in your area, you can listen to it online. Do a search for "music business radio" in Google or iTunes and it will pop up.

My latest book on the music business is called Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.

I've been in the business of music marketing since 1995, so that is what I'm best known for, but I actually got into the music business as a musician.

I say this to let you know that, if you're a musician, I know where you're coming from.

Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.

I write books with these things in mind. I want to show you that music marketing can be just as exciting as the music itself.