This step-by-step approach covers all the important subjects: market research, competitors, business strategy, advertising and promotion, operations, sales forecasts and financial matter. The production of a business plan is a commonplace challenge, yet it is essential to the future of any enterprise. Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion. Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. This step-by-step approach covers all the important subjects: market research; competitors; business strategy; advertising and promotion; operations; sales forecasts and financial matter. Successfully used by thousands of people, this tried and tested workbook provides expert advice to help you get it right, first time.
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"This fully revised fifth edition of The Business Plan Workbook brings together the processes and procedures required to write a business plan." Commerce & Industry "A pleasing read, unlike many other books on this topic...full of practical and professional advice." Professional Manager "Highly informative and instructive." City Business Magazine
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About the Author
Robert Brown Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook.
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Educated at Sandhurst and Cranfield, Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, John Wiley, The Daily Telegraph, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Spanish, Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia. Two of his books form the core of Microsoft's Business Plan Writer, a project on which he was a consultant advisor.
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. You can hear Colin's podcast on team building at http://www.morethanbusiness.com/Knowledge-Centre/Podcasts/Business-Networks
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. You can hear Colin's podcast on team building at http://www.morethanbusiness.com/Knowledge-Centre/Podcasts/Business-Networks
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Pairs professional advice with real-world applications,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan (Paperback)
Any business or business library seeking a detailed step-by-step plan reviewing the processes and procedures for creating a business plan need this book. It pairs professional advice with real-world applications, updating examples throughout and including them from a large cross-section of business structures at various stages of development. More so than competing, simpler books, it provides the in-depth tools for analysis and review.
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Inside This Book
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First Sentence:
Perhaps the most important step in launching any new venture or expanding an existing one is the construction of a business plan. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
template gallery, spot runner, competitive business strategy, enterprise programme, unit variable cost Key Phrases - Capitalized Phrases (CAPs): (learn more)
United Kingdom, Kogan Page, Business Link, High Note, New York, United States, London Barrow, Blooming Marvellous, June Gibbs Stock, Companies House, Financial Times, King's Road, Body Shop, European Case Clearing House, South Africa, Yellow Pages, Business Tools, World's End, Patent Office, Henry Ford, One Cranfield, Data Protection Act, Companies Act, Liberty Control Networks, Cobra Beer Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Perhaps the most important step in launching any new venture or expanding an existing one is the construction of a business plan. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
template gallery, spot runner, competitive business strategy, enterprise programme, unit variable cost Key Phrases - Capitalized Phrases (CAPs): (learn more)
United Kingdom, Kogan Page, Business Link, High Note, New York, United States, London Barrow, Blooming Marvellous, June Gibbs Stock, Companies House, Financial Times, King's Road, Body Shop, European Case Clearing House, South Africa, Yellow Pages, Business Tools, World's End, Patent Office, Henry Ford, One Cranfield, Data Protection Act, Companies Act, Liberty Control Networks, Cobra Beer Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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