For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet.
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Editorial Reviews
Review
"..an entertaining and interesting read..." (M2 Communications, 22 February 2001)
About the Author
Anthony Vlamis is a freelance writer and publishing consultant with over twenty five years of management and editorial experience in business and professional publishing. He is the author of Webster's New World Office Professional's Desk Book and Smart Leadership, an Executive Briefing published by the American Management Association. Bob Smith is a writer and journalist with over fourteen years experience in the publishing and news world. He was the first webmaster at American Management Association International in New York City. He also headed the association's human resources newsletter and developed several new products in electronic formats. A founder of McFadden Communications, Bob is responsible for web management, sales and marketing, and production. He has edited several business magazines.
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1.0 out of 5 stars
Bad Homework,
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This review is from: Business the Yahoo Way (Big Shots) (Paperback)
This is the second edition of the book first released on January 15, 2000. Since this second edition was released on November 27, 2000, it covers several events that occurred in the beginning of 2000, like the 50% decline of the stock price of Yahoo. But the events are not covered very deeply, for example, the author admire that the Yahoo stock did "only" fall 50% while the other stocks got as much as 90% decline.This book provides only limited information about Yahoo, you can get almost the same from public sources like WikiPedia. The book lacks unbiased view on the company. The authors only admire with Yahoo steps and decisions and provide no critical view. Even in the chapter about mistakes they only list mistakes of the other companies, and not a single mistake by Yahoo. The authors did not communicated with the management of Yahoo and only got the information from the public sources, but this is no excuse for the poor quality of the book. Take, for example, Roger Lowenstein, who wrote "Buffett: The Making of an American Capitalist" without communicating with Warren Buffet, but have produced an excellent book, which is even better than the writings of other authors who had "access" to Warren Buffet. I would recommend "Inside Yahoo!" by Karen Angel instead of this book.
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