Customer Reviews

Business the Yahoo Way (Big Shots)

5 star:		(0)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This is the second edition of the book first released on January 15, 2000. Since this second edition was released on November 27, 2000, it covers several events that occurred in the beginning of 2000, like the 50% decline of the stock price of Yahoo. But the events are not covered very deeply, for example, the author admire that the Yahoo stock did "only" fall 50% while the other stocks got as much as 90% decline.

This book provides only limited information about Yahoo, you can get almost the same from public sources like WikiPedia. The book lacks unbiased view on the company. The authors only admire with Yahoo steps and decisions and provide no critical view. Even in the chapter about mistakes they only list mistakes of the other companies, and not a single mistake by Yahoo. The authors did not communicated with the management of Yahoo and only got the information from the public sources, but this is no excuse for the poor quality of the book. Take, for example, Roger Lowenstein, who wrote "Buffett: The Making of an American Capitalist" without communicating with Warren Buffet, but have produced an excellent book, which is even better than the writings of other authors who had "access" to Warren Buffet.

I would recommend "Inside Yahoo!" by Karen Angel instead of this book.