But Wait ... There's More! and over one million other books are available for Amazon Kindle. Learn more
Buy Used
$6.09
Condition: Used: Good
Comment: Book is in "very good" condition it just has a black hash mark on the side covers.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink Hardcover – March 24, 2009

27 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$6.71 $0.01

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.

Editorial Reviews

From Publishers Weekly

In this lively exposé, journalist Stern dissects the direct-response marketing business (which includes both infomercials and home shopping networks), a $300 billion industry, larger than the film, music and video game industries combined. There's guilty-pleasure revelations aplenty: how the traditional sales pitch adapted to a televisual format by, for example, real-time number tracking that allows network officials to tell on-air talent, through tiny earpieces, that, say, twirling a piece of jewelry around a finger causes sales to spike and how hosts persuade Americans to buy products like the Inside-the-Shell Electric Egg Scrambler, Power Scissors, the Miracle Broom and, of course, the most successful on-air product to date, the celebrity-driven skin-care regime Proactiv. There's psychology here, too: the author describes the mindset of the typical late-night tired consumer, falling for tricks they wouldn't necessarily fall for in a store. Stern is the perfect host to this slightly seedy world, well-informed and "transfixed by the zany nature of it all." (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“[An] entertaining portrait…Mr. Stern is at his best when he confronts the real stars here: the infomercials themselves…But Wait…There’s More! is well worth your time.” (Wall Street Journal)

“One of the most interesting industry portraits to come along in a while.” (USA Today)

“[An] intelligently composed exposé, an impressive work of contemporary history, full of wit.” (Dallas Morning News)

“[A] lively exposé. . . . Stern is the perfect host to this slightly seedy world, well-informed and ‘transfixed by the zany nature of it all.’” (Publishers Weekly)

“In his addictive take on the gimmickry that is direct-response TV, Remy Stern explains why we buy into products with false promises and celeb spokesmen with even falser tans.” (Advertising Age)

“A wholly fascinating account of a wholly fascinating industry.” (Robert B. Cialdini, bestselling author of Influence)

“Nothing is more joyously, or obnoxiously American than the infomercial. This is a book for everyone who is, or once was, a late-night TV junkie.” (Paco Underhill, author of the national bestseller Why We Buy)

“Act now and read this book. It slices and dices the world of infomercials-humorously detailing their meteoric rise as icons of Americana.” (Edward Ugel, author of Money for Nothing)

“I avoid late night TV like the plague-and Remy Stern explains why, wonderfully, in But Wait…There’s More!” (Michael Gross, author of Rogues' Gallery and 740 Park)
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 272 pages
  • Publisher: HarperBusiness (March 24, 2009)
  • Language: English
  • ISBN-10: 006126055X
  • ISBN-13: 978-0061260551
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #874,453 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Jasparaz on April 2, 2009
Format: Hardcover Verified Purchase
I read Steve Salerno's superb review of "But Wait" in the WSJ on March 25, instantly downloaded the book to my Kindle2, and dug in (after setting the font size much larger for my older eyes).

The author had me laughing many times, but, more seriously, there are countless tip and tricks revealed about the infomercial business and selling in general that make this a highly worthwhile read.

I also love talking with friends about the book because everyone knows or remembers the gadgets, get rich quick seminars, and celebrities who hawk pimple treatments and swamp land in Arkansas.

About a third of my way into "But Wait," I began having a strange fantasy: maybe we're all living inside one giant, massive informercial. After all, I bought my kindle2 based on the infomercials at amazon's website!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 5 people found the following review helpful By P. Meltzer on May 11, 2009
Format: Hardcover
I thought this book was great. Written in a very engaging style. The chapter on how the infomercials are created is worth the price of the book all by itself. Parts of it were a little depressing though, such as how easy it is to sucker people who don't have money and the long list of dishonest people who have "gotten away with it", in that, even if they had to pay some fines, it was nothing compared to what they earned. A photo section would have been nice. Also, I would have been interested to know if there were or are ANY infomercials advertising products that really are truly innovative or useful. The author would have you believe that the answer is no, but I wonder...
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Charlie on May 7, 2009
Format: Hardcover
About: Stern takes us a tour of the infomercial industry. The cast of characters includes legends like Tony Robbins, one of whose ads brought in $50,000 a minute, unsavory characters like Kevin Trudeau and his bogus "cures" and celebrities who seem to hawk most anything for a buck or to hold on to the last vestiges of fame. A glimpse behind the scenes gives us a look at the QVC "house" where they broadcast 24 hours a day. A few unsurprising "secrets" are revealed as well: The Magic Bullet has a $39.95 charge for shipping, the "other" knife is shown slicing an under ripe tomato while the infomercial knife cuts through an overripe one and don't be surprised if the product with a 30 day money back guarantee arrives on your doorstep on day 29.

Pros: Well-written, interesting look at the industry

Cons: While there is a references section in the back, there are no in-text citations.

Grade: B
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Mr. Muumi on February 14, 2013
Format: Hardcover Verified Purchase
Who would have guessed that the products sold in the late morning hours on shady cable networks are annually over $300 billion business? The cheesy slicers, ab exercise devices you can buy only dialing the toll-free number in next 15 minutes have more to them than what you will see in the wee hours when they are being promoted.

After finishing the book I was left with two thoughts: 1) when growing up I should have dreamed of being home shopping network host instead of rock star and 2) this industry is equal to adult entertainment one: there is serious money to be made, yet no-one wants to confess being employed by them or admit being a customer.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
I'm also fascinated by the direct retailing business, which is why I was happy to come across But Wait There's More. It gave me my fix for all the juicy stories and history on the industry that I wanted to know.

Although a bit long-winded in parts, the book is an entertaining look inside what makes that industry work (in the past and now in the present). Having worked on the inside a little bit, I can relate to many of the stories. If you are at all interested in how big-time marketing minds work, and how to sell, then you must read this book. No, you're not going to turn into a sleazeball who sells get rich quick "systems." You might, however, learn a thing or two about how to take effective marketing tactics and use them legitimately in your own business and campaigns. Every marketer, or wanna-be marketer, should read this book. I'm glad he wrote it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Jon LaClare on October 22, 2011
Format: Hardcover
I bought this book because I thought it would provide some valuable insights into the direct-response television world, but it proved to be more of a history book than a book of tips on infomercial marketing. The content proved to be a bit dated, but if you are looking for a history of the infomercial world, then you may enjoy this book.

I'm glad to see there are quite a few new infomercial marketing books now available on Amazon.com. Be sure to read the book descriptions completely before purchasing, because there are several different types of books, from histories to how-to's to biographies.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 11 people found the following review helpful By DR. B VINE VOICE on April 26, 2009
Format: Hardcover Verified Purchase
You do learn a fair amount of information from this book. My main reasons for giving it only two stars are, first, often the book seems to belabor a point or a person. Page after page are often devoted to one person while the point was made in the first couple pages. I had wished the author would have moved on to other examples and not be so repetitive like I just was. The whole first chapter is basically devoted to Ron Popiel (while a infomercial God, that's a lot) and I really don't care about his house too much or the houses other infomercial types own, I get it, many are rich. Often topics simply go on for too many pages with no other examples, I wish more topics or examples had been covered. Am I being repetitive?

Second, the book almost seems to be written for insiders. Its as if you are supposed to know who everyone in the industry is, where they live, what they sold and so on.

The book really only covers a few topics/products in depth (Proactiv, real estate scams and medicinal cures), in my humble opinion, to the detriment of the ability to cover more information. You wonder if the review from Publisher Weekly above really read the book, The In-The-Shell Electric Egg Scrambler, Power Scissors, the Miracle Broom, etc. mentioned in the review are mentioned in the book basically in one line just as examples.

There are some gems in this book and you may find it worthwhile, but be prepared to be saturated on some topics/people/scams.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?

Want to discover more products? Check out this page to see more: retail