Millions of people have switched their savings from bank accounts to mutual funds in hopes of earning higher returns; others put money into funds through 401(k) plans at work. Often they do so without knowing what they're doing and without specific goals. Countless more remain on the sideline, intimidated by their lack of knowledge and afraid to take risks.
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Book Description
Editorial Reviews
From the Back Cover
ADVANCE PRAISE FOR BUT WHICH MUTUAL FUNDS? "Kiplinger and Steve Goldberg have done it again with their honest, direct and engaging style. They've taken what is often considered a complex subject and, without subtracting any vital points, have made it easy to understand. Newcomers to mutual funds will find this a pleasure to read and a financial lifesaver. Finance professionals will find it a refreshing glance at investing through the eyes of the investor."
Mark Mobius
Templeton Funds "I believe mutual funds are an excellent choice for most investors. This book does a top-notch job of explaining - to beginners and experts alike - how to use funds to reach their goals."
Charles R. Schwab
Founder and Chairman
The Charles Schwab Corporation "Instead of searching for the next 'hot fund,' you're better off studying Steve's highly readable book. He provides the framework for meeting your long-term investment objectives, while avoiding the pitfalls inherent in today's market environment."
Eric Kobren
Executive Editor
Fidelity and FundsNet Insight "Solid advice from a financial writer who knows how to extract pearls of wisdom from the ocean of financial information available today."
Sheldon Jacobs
Editor and Publisher
The No Load Fund Investor Newsletter "Lists of 'good' funds are readily available, but how do you know that they're the right ones for you? But Which Mutual Funds? dives to the heart of this question. Steve recognizes that the challenge isn't finding a good fund, but in matching the right fund to the right investor for the right purpose. This book will not only get you asking the right questions about your funds, it'll also get you asking the right questions about yourself - and that's the most important step any investor can take."
Don Phillips
President and CEO
Morningstar, Inc.
About the Author
Steven T. Goldberg is an associate editor of Kiplinger's Personal Finance Magazine, specializing in mutual funds.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
This is the book that will help us retire at 55.,
By tlong@aol.com or Tracey Longo (Washington, DC) - See all my reviews
This review is from: But Which Mutual Funds?: How to Pick the Right Ones to Achieve Your Financial Dreams (Hardcover)
Before I read this book, I thought I'd never figure out how to invest our money to put it to work for us. We were saving quite a bit, but had no idea where to put our money. But Which Mutual Funds? helped us define our needs, both short- and long-term, and then get down to investing. It really helped us that Goldberg takes an actual family through everything they should think about and know. I finally know how to tell which mutual funds meet our goals. It's not rocket science any more. The book broke everything down into easy, understandable pieces. It helped me pick better funds in my 401(k) plan--I was way too conservative before. And now my husband and I have started investing every month automatically in three different funds we think will go the distance. Everything's not a big question mark any more. We know how much we need to retire comfortably and we're right on track--investing what we need to invest every month to get there. Kudos to Goldberg for unlocking the mysteries of investing!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Want to know how to invest? Buy this book.,
By A Customer
This review is from: But Which Mutual Funds?: How to Pick the Right Ones to Achieve Your Financial Dreams (Hardcover)
Most investment books are a waste. They are either full of get-rich-quick schemes or lose their readers in complicated Wall Street jargon. This one is easy to understand. It has the basics for a novice investor, as well as more sophisticted help for experienced mutual fund buyers. The book is valuable because it tells you how to pull together a fund portolio that makes sense. Not just how to buy a fund, but what kind of fund to buy. Any dummy could have made money investing over the past couple of years. Now, with the markets so volatile, it is harder. A book like this one can really help.
6 of 7 people found the following review helpful:
1.0 out of 5 stars
ARROGANT & WRONG, WRONG, WRONG,
By
This review is from: But Which Mutual Funds?: How to Pick the Right Ones to Achieve Your Financial Dreams (Hardcover)
The mutual fund market keeps changing. So does the performance of the tens of thousand of mutual funds that you can buy. How presumptuous of this author to say that his book will show you the way. In order to choose good mutual funds that are right for you, you need timely information and independent analysis of it. Where do you find it? Not in an out-of-date book but in personal finance magazines and INDEPENDENT research web sites like MORNINGSTAR.com (that specialize in analyzing mutual fund data from every conceivable angle). It's sad that this author (and self-procalimed expert) doesn't realize this. For a good analysis of money issues, buy Jane Bryant Quinn's far superior book, "Making the Most of Your Money." Ms. Quinn's book is a much, much better investment.
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