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5 of 6 people found the following review helpful:
3.0 out of 5 stars
Does not touch practical ideas on loyalty programs.,
By A Customer
This review is from: The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer (Hardcover)
The first chapters were quiet interesting giving you an overview of the customers expectations. However, several of the follwoing chapters repeat the same ideas.
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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer by Susan M. O'Dell (Hardcover - November 13, 1997)
Used & New from: $0.01
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