Just picked up 2 at Target for $149.99. It wasn't advertised, and the clerk who unlocked the case insisted it wasn't a sale item, but it scanned at $149.99. It was sold out probably within 15 minutes, once people figured out where it was. The plain 3DS XL's were stocked in the aisles and advertised; the Zelda bundle was still locked away at ankle level hidden away in the electronics section (and priced at $220 with no sale tag).
i left the line on thursday because i decided being with family was more important, it was nice to know i was rewarded the next day when i casually walked into my local target late afternoon and snagged the last zelda 3ds xl off the shelf, i had to show the Nintendo twitter feed to the clerk before he would believe me and it scanned to $150. :)