This text explores the latest buyer brokerage trends to help agents stay competitive in today's fast paced real estate industry. Buyer Agency features dozens of hands on, practical ideas on the compensation controversy, including commission splits, retainer fees, and other payment alternatives. (230 pages, 1997 copyright)
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
2.0 out of 5 stars
Buyer Agency Lite -- Let the Buyer Beware,
By trueagent (USA) - See all my reviews
This review is from: Buyer Agency: Your Competitive Edge in Real Estate (Paperback)
Definitely a respectable book for those who are looking to practice limited buyer agency.Those who are interested in functioning as true buyer agents would be better served by Ray Wilson's book, "Bought, Not Sold" though. Wilson's book deals with putting client interests ahead of all others, including that of the licensee's own. Harlan and Lyons, while the first on the scene to mass popularize the concept of buyer agency, have done so more as a marketing method, than as a representation first model. Harlan and Lyons's book is not threatening to the desire of traditional real estate agents to control and influence both sides of the transaction, which explains why they have had success in promoting their book on a wholesale basis. With them, it's about what is best for the licensee, not the client. Reviewed by Jay Reifert, Broker/Owner and Director of Operations for REAL-Reform
6 of 23 people found the following review helpful:
5.0 out of 5 stars
The best there is, from the nation's foremost authority.,
By A Customer
This review is from: Buyer Agency: Your Competitive Edge in Real Estate (Paperback)
Gail Lyons is the premier leader in making sense of buyer agency. Her practical approach is based on years of experience. She, with her partner Don Harlan have taught agency seminars nationwide and are respected as being without peer.Steve Finney, Past President, PA Assoc. of Realtors
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Inside This Book
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First Sentence:
Buyer agency, buyer's broker, buyer's brokerage, buyer's agent, buyer representation and buyer's representative-all are correct titles for the relationship embodied by one who works "for" a person in the process of searching for real property, contracting to purchase such property and closing the contract. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
buyer agency contract, subagency optional, buyer agency services, underlying cooperative transaction, allow nonagency, blanket unilateral offer, such cases the complainant, consensual dual agency, buyer agency relationship, conclusive with respect, buyer agency agreement, company agency policies, listing broker, cooperating broker, buyer representation, undisclosed dual agency, listing agent, exclusive buyer agents, buyer client, procuring cause, buyer brokerage, broker shall, seller agency, real estate licensees, success fee Key Phrases - Capitalized Phrases (CAPs): (learn more)
Standard of Practice, Address of Employer, Presidential Advisory Group, Recommendation Number, Practical Approach, World Wide Web New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Buyer agency, buyer's broker, buyer's brokerage, buyer's agent, buyer representation and buyer's representative-all are correct titles for the relationship embodied by one who works "for" a person in the process of searching for real property, contracting to purchase such property and closing the contract. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
buyer agency contract, subagency optional, buyer agency services, underlying cooperative transaction, allow nonagency, blanket unilateral offer, such cases the complainant, consensual dual agency, buyer agency relationship, conclusive with respect, buyer agency agreement, company agency policies, listing broker, cooperating broker, buyer representation, undisclosed dual agency, listing agent, exclusive buyer agents, buyer client, procuring cause, buyer brokerage, broker shall, seller agency, real estate licensees, success fee Key Phrases - Capitalized Phrases (CAPs): (learn more)
Standard of Practice, Address of Employer, Presidential Advisory Group, Recommendation Number, Practical Approach, World Wide Web New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
1
book
cites this book:
- Real Estate by Rh Value Publishing in Front Matter
- Buyer Brokerage Made Easy by Jack L. Gale in Back Matter
- Real Estate by "George" in Back Matter
- Changing Times (American Adventure (Barbour)) by Susan Martins Miller in Back Matter
- Agency Relationships in Real Estate by John Reilly in Back Matter
Books on Related Topics
(learn more)
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