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Buying America Back [Paperback]

Alan Uke
3.9 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

April 10, 2012
The trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction "Made in America" become such a rarity? The cynics always talk about the "hard economic realities" of our times. They suggest that American manufacturing has reached the end of its road; this is the price we pay for "globalization". Alan Uke sees it differently. Buying America Back outlines his plan to turn back the tide with a grass-roots movement to promote American industry by helping American consumers have a better understanding of where their goods (and services) come from. Buying America Back emphasizes the importance of grooming a culture of self-informed consumers in the U.S.A., while reinforcing this with initiatives from the federal government. Surprising and enlightening, Buying America Back encourages us to take action to serve our part as responsible consumers and conscientious citizens. American prosperity is not a thing of the past, and this book shows us the way back!



San Diego entrepreneur Uke presents a straightforward thesis in this engaging policy proposal: consumer thirst for cheap imports has strangled U.S. manufacturing employment and stifled our economy. The manufacturing sector, which lost 5.2 million jobs from 2000 to 2010, accounts for only 10% of the economy compared with its dominant role in 1965. Uke explodes the myth of a shift to high-tech output and notes that Germany and other countries with higher labor costs than ours compete successfully with Asia. He argues convincingly that the offshore exodus of production facilities entails the loss of high-paying spinoff jobs, the departure of R&D facilities and other centers of innovation, and the erosion of service-sector jobs. The proper response, Uke plausibly argues, is not across-the-board protectionism or isolationism, but empowering the consumer by toughening disclosure of country-of-origin product data. Accurate disclosure would enable consumers to reward local producers or those with high local-product content. Uke perceptively points out that this approach is increasingly popular with food, and prevalent in many other countries. Determined consumer leadership on this issue, he maintains, could goad Congress into action and prompt corporations to revive domestic production. Uke's refreshingly invective-free writing and hands-on manufacturing experience compel our consideration; his proposal is simple and his goals are lofty. Attention should be paid. Agent: Bill Gladstone. (Apr.) --PUBLISHERS WEEKLY

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Editorial Reviews

Review

"U.S.-based manufacturer, Alan Uke, makes the case for moving your money to Made in America and provides the point-of-sale labeling disclosure solution to give you this job-producing information. Vote with your pocketbook for a more self-reliant U.S.A. closer to home and your ideals. The kinetic Alan Uke wants to label America all the way to really 'Made in America'."-- Ralph Nader, Activist; Presidential Candidate; Author, Unsafe at Any Speed

"Alan Uke provides simple, breakthrough ways to empower the American people to actually impact our trade deficit. Anyone who is a consumer and is concerned about the state of the U.S. economy should read this book."--Carlos Gutierrez, Former U.S. Secretary of Commerce and former Chief Executive Officer, Kellogg Company

"Buying America Back makes this simple point: Workers and consumers are economic allies and they should be empowered. Putting informed buying power into consumers' hands should be part of a concerted and comprehensive national manufacturing strategy."--Richard L Trumka, President AFL-CIO

"Buying America Back is an easy read for anyone who is interested in stimulating the economy without using taxpayer dollars. As more products are produced globally, it's not as simple as buying American anymore. Alan clearly walks you through the relationship between where a product is made and how important a fair trade ratio is to the United States. By educating consumers on this, Alan proposes using consumer choice and economic freedom to succeed where the big government programs have failed--moving the economy and producing jobs."--U.S. Rep. Brian Bilbray (R-CA)

"In this remarkable book, Alan Uke, an American-based small manufacturer and a concerned parent and citizen, helps us understand how the unbalanced trade championed by the financial elites on Wall Street and in the multinational corporations has undermined our national prosperity and strength and the standard of living of our people. He explains how and why a citizen-led consumer movement focused on buying goods made in America by Americans can be an important part of the process by which we rebuild our national well-being. This is an important book which fortunately is appearing at a key moment in our national history."--Patrick A. Mulloy, former Assistant Secretary in the International Trade Administration of the Department of Commerce and a five-term member of the U.S.-China Economic and Security Review Commission

About the Author

Alan Uke is a San Diego businessman, entrepreneur and community leader. His vision and business skills have provided hundreds of jobs and revenues for the San Diego area for over 40 years.

Product Details

  • Paperback: 192 pages
  • Publisher: SelectBooks (April 10, 2012)
  • Language: English
  • ISBN-10: 1590792300
  • ISBN-13: 978-1590792308
  • Product Dimensions: 9.1 x 0.4 x 6.1 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #825,070 in Books (See Top 100 in Books)

More About the Author

Alan Uke (pronounced UK) is a San Diego businessman, entrepreneur, and community leader. He has provided hundreds of jobs and revenues for the San Diego area for over 40 years and is the architect of the successful federal Automobile Smog Index.

He started his company, Underwater Kinetics, 41 years ago while attending the University of California at San Diego. Uke holds over 40 patents and exports his SCUBA diving, industrial lighting, and protective case products to over 60 countries.

He is recipient of the Entrepreneur of the Year Award for Consumer Products from Entrepreneur Institute, 2004 Patriot of the Year by the Desert Pacific Council of Boy Scouts of America, and the Doctor Lutz Award for lifetime service to the senior community.

Past experiences range from Fundraising Chair for the Boy Scouts of America to Vice-Chair of St. Vincent De Paul Village to President of the San Diego Taxpayers Educational Foundation/North Council on Aging through board member of San Diego County Area on Aging Advisory Council.

He is also a member of the World President's Organization (WPO) where he served on numerous top-level delegations in Washington and represented the voice of American business to our nation's leadership.

He is also Founder Emeritus/Founding Board President of the San Diego Aircraft Carrier Museum which acquired the USS Midway in June 2004.

Customer Reviews

3.9 out of 5 stars
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3.9 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By AW
Format:Paperback
In his book, "Buying America Back", Alan Uke explains the flaws in our current "Country of origin" labels and proposes an alternate, more informative label that will inform consumers of the true origin of their products based on "percent cost per country" and "trade ratios".

Corporations have cashed in the "Made in America" label in the same sense that fast food companies like Mc Donalds have claimed to be "healthy", and corporations with poor environmental records like Halliburton & BP are claiming to be "GREEN".

Without proper, informative labeling, it is impossible for consumers to know where their hard earned American dollars are going. Simply because an item says "made in America", does not mean it is so, and the same goes for all other countries. In the era of globalization, most products contain components from multiple countries, and having the option to use our purchasing power to effectively stimulate the economy needs to be a right available at every transaction.

The most powerful points in this book are:

1.) American manufacturing is making its final death rattle due to persistent trends of companies moving abroad for short-term, short-sighted profit goals.

2.) Big box stores offer cheap goods at a very high cost!

3.) Just because you buy an import, does not mean that you are necessarily wronging the economy. An informative section on "trade ratios" describes that buying a products from countries, such as the UK, are balanced with the USA...meaning If we spend a dollar on an English good, on average, that dollar will be spent by the English on an American good.
Other countries, such as China, take a nationalistic approach by avoiding American products in order to stimulate their economy...A dollar spent on a Chinese good will only yield us a quarter in the long run!

Where did my cheese go???

This book is a must read for anyone who consumes!
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2 of 2 people found the following review helpful
5.0 out of 5 stars A simple yet elegant approach June 7, 2012
By Sean
Format:Paperback
In response to national economic recession, countless opinions are voiced on how bad it is, why it is, and how to remedy it. Most are about governmental intervention, fixing things from the top-down; this is the first solution I've seen that is fundamentally bottom-up, from the consumer level. It's not about taxes, tariffs, or trade laws, it's simply about information. Uke's idea is to supply detailed country of origin information directly to the consumer on product labeling. Just like a difference in cholesterol and hydrogenated corn syrup may make a difference in how you buy cereal, specific country-of-origin labels may influence how you buy many products. This doesn't significantly alter your lifestyle as a consumer, but makes a big difference on the American economy, increasing the value of the dollar and creating jobs. This is a simple idea against which I can't seem to find any real argument. Information is good for everyone.
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4 of 5 people found the following review helpful
5.0 out of 5 stars One of those rare books that can change the world April 25, 2012
Format:Paperback
Every once in a while, you'll stumble upon a book that significantly changes the way you see the world. This is one of those books.

I already expected something interesting after seeing endorsements from two famous people who rarely, if ever, agree on anything: former Green party presidential candidate Ralph Nader and the very conservative congressman (and former House Armed Services Committee Chair) Duncan Hunter. That makes this book's ability to exceed my expectations even more remarkable.

Buying America Back has everything you want in a great nonfiction book. I'd rank it up there with Levitt and Dubner's excellent book Freakonomics in its ability to turn an economic discussion into a compelling, easy-to-read, and fascinating page turner. Unlike Freakonomics, however, its scope is global rather than narrow, and Uke's suggestions are prudent and actionable rather than amusing and anecdotal. It's clear that Uke - who appears to be a first-time author, but has an impressive background as a successful business owner and a history of spearheading valuable, bipartisan proposals in the public sector - not only has a keen, original mind, but has also given this subject a lot of thought. He also must have had a good team around him to make this such an exceptional book, especially for a first-time author.

However, what was most striking about this work is its potential - with no trade restrictions, subsidies, or costly regulations (and almost no cost to businesses or taxpayers!) - to drastically improve the state of the U.S. economy on the scale of tens or hundreds of billion dollars and hundreds of thousands of new jobs annually. The brilliance of Uke's proposals are that they utilize the power of already-existing market forces and an already-existing consumer base buying things they already buy. These ideas are so elegant and so powerful it's amazing that we're not already doing them.

Of the many easy-to-enact proposals in this book, I found Uke's idea of a "percent by country of origin" label for manufactured goods to be the most striking. It will make you look at our current "Made in [Country]" labels the same way you'd look at a "nutrition label" that only told you the main ingredient, or even just the last ingredient added, instead of information on calories, carbohydrates, vitamins, etc. In just a few paragraphs, Uke laid out how such a label is easily manipulated, minimally informative, and totally unresponsive to positive incremental improvement. With just a tiny adjustment - updating "Made in X" to a small "nutrition facts" label listing the percent contribution of each country involved in manufacturing a good (information every prudent manufacturer already knows) - this one idea bestows consumers with tremendous power to "speak" with the trillions of dollars we spend on manufactured goods each year, without requiring any individual to do anything to change their spending.

Just that one idea is a very cool one, and a discussion of that would be enough to write a worthwhile book about, but it becomes absolutely mind-blowing when viewed in the context of some of the other ideas - many of which are even more basic and implementable - from Uke's book. In this book, Uke in an easy-to-understand way covers topics such things as trade ratios, the minor behavioral differences that distinguish U.S. consumers from those who did better (and worse) in the recent economic downturn, and a handful of other original (and often bop-yourself-on-the-head obvious) ideas, any one of which could lead to increased prosperity at home and even abroad.

I can't recommend this book highly enough, and I'm lucky I started reading this on a lazy Saturday afternoon, because I ended up reading it all in one sitting. It is both fact-driven and personable, vivid yet concise, and supported by diagrams and a helpful appendix that has become an almost must-have reference source for me personally.

As I mentioned in the first paragraph, Buying America Back is one of the few - perhaps the first since I read David Allen's "Getting Things Done" seven years ago - that can absolutely change the way you view the world, and is worth its weight in the billions of dollars of gold that its innovative-yet-practical ideas will contribute to everyone's increased prosperity.
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