From School Library Journal
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a must read to understand the tweaking of our attention via the tweaking of our curiosity.....led down the garden path....to the brand new shoes!!Published 8 months ago by Ross Jones
"Buying In" is a thought-provoking look at America's consumer culture.
Rob Walker tells us there is a strong disconnect between theories about contemporary... Read more
I had to read it for a class project. It was really insightful and provided some novel approaches to conventional marketing approaches. An easy read.Published on December 22, 2012 by Elisa Morales
Honestly i dont read too many books because of the fact that i dislike to read period. But when i was assigned to read Buying in by Rob Walker i was actually intrested because this... Read morePublished on November 15, 2012 by MelodWahaj
This book was a great beginning point for those who are interested in marketing. Everything stated in a book about effective marketing and whatnot should be taken with a grain of... Read morePublished on January 23, 2012 by Mel Woods
I enjoyed the agency that Walker granted to consumers in understanding the influence of advertising and marketing in our purchasing decisions. Read morePublished on April 17, 2011 by Jessica
Walker provides his views on consumerism, and why we buy what we buy. He discusses how the consumer has an effect on a brand/product's meaning, and gives many examples throughout... Read morePublished on March 6, 2011 by keversma