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4 of 5 people found the following review helpful:
5.0 out of 5 stars
An intriguing, original, seminal history of travel routes,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces) (Paperback)
Catherine Gudis' Buyways is a unique and intrinsically fascinating history of the advertising billboard industry in America. Of immense value for the academic study of American business history, Buyways is also highly recommended reding for travelers and non-specialist general readers interested in wayside advertising and highway history. From legal battles between environmentalists and business interests, to the involvement of artists and behvioral scientists in billboard presentation and design, Buyways provides an intriguing, original, seminal history of travel routes and advertising format choices.
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Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces) by Catherine Gudis (Hardcover - March 8, 2004)
$150.00
In Stock | |
 
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