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Buzz Marketing with Blogs For Dummies Paperback – April 8, 2005


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Product Details

  • Paperback: 360 pages
  • Publisher: For Dummies; 1 edition (April 8, 2005)
  • Language: English
  • ISBN-10: 076458457X
  • ISBN-13: 978-0764584572
  • Product Dimensions: 9.1 x 7.5 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,583,214 in Books (See Top 100 in Books)

Editorial Reviews

Review

“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)

From the Back Cover

It's easy to get customers buzzing about your business

Here's how to launch your blog, develop a style, and make your business stand out

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to

  • Set up and maintain a blog
  • Involve your customers
  • Earn trust, educate, and build community
  • Follow blogging etiquette and culture
  • Find the right voice
  • Encourage links to your blog

More About the Author

Susannah Gardner is the co-founder and creative director of Hop Studios Internet Consultants, a Web design company specializing in custom Web solutions for content publishers.

Susannah is also a freelance writer and author; her latest book is "Blogging For Dummies, 4th Edition." She is the author of 'Buzz Marketing With Blogs for Dummies,' "BitTorrent for Dummies," and co-author of 'Dreamweaver MX 2004 for Dummies,' from Wiley Publishing, and 'Teach Yourself Visually: Dreamweaver MX 2004,' also from Wiley Publishing.

From 1997 to 2003, Susannah was an adjunct professor at the University of Southern California School for Communication, where she taught in the School of Journalism. Her classes in online publishing took students from zero to Web site in one semester.

Prior to running Hop Studios, Susannah worked in the Online Journalism and Communication Program at the University of Southern California, writing curriculum, teaching, and conducting research at the intersection of technology and journalism. She was a senior editor of the Online Journalism Review, still the media industry's only Internet-focused journalism publication. Susannah also spent four years at The Los Angeles Times, one of six editors responsible for launching that newspaper's Web site. During her time at LATimes.com, she established the site's multimedia lab, which produced ground-breaking Web audio, video and animation. She also launched and edited MetaHollywood, an online-only publication that covered new Hollywood technology and was LATimes.com's single largest revenue source in 1998.

Susannah earned bachelor's degrees in Print Journalism and American literature at USC.

Customer Reviews

4.1 out of 5 stars
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Kudos to Susannah Gardner, the author of this book.
Mike Lanza
She also does a good job of bridging the theory and the practical.
Thomas Duff
This book helped me to decide what type of blog to develop.
O. Brown

Most Helpful Customer Reviews

54 of 54 people found the following review helpful By Thomas Duff HALL OF FAMETOP 500 REVIEWERVINE VOICE on April 12, 2005
Format: Paperback
Since I've been blogging ([...]) for quite awhile, this is almost like reading a book to see if you're doing anything wrong. Still, Susannah Gardner does a good job with Buzz Marketing with Blogs For Dummies (Wiley).

Chapter List:

Part 1 - Getting Started with Business Blogs: Checking Out Business Blogs; Discovering the Buzz about Buzz Marketing; Building a Business Blog

Part 2 - Setting Up a Business Blog: Picking a Blog Solution; Setting Up a Hosted Blog; Taking Control with Independent Blog Software

Part 3 - Minding Blog Etiquette and Culture: Understanding Your Audience; Joining the Blogosphere; Avoiding Business No-Nos

Part 4 - Positioning Your Blog: Finding a Voice; Promoting Your Blog; Staying on the Right Side of the Law

Part 5 - Making the Most of Your Blog: Adding Value to a Blog; Making Money with a Blog; Going Beyond Blogs

Part 6 - The Part of Tens: Ten Dry-Spell-Breaking Ideas; Ten Traits of a Good Blogger; Ten Blogs You Should Know

Part 7 - Appendixes: Glossary; Using the Book Blog; Hosted and Independent Blog Solutions; How URLs Work; Case Studies; Index

Based on the title of this book, you'd probably assume that this is geared more for the business use of blogs. And in a significant sense, it is. But that's not to say that the serious personal blogger won't learn a number of things here. Gardner does a good job of taking the reader from "what is a blog" through the reasons they can be very important, and finally ends with the things you need to know to keep your blog fresh and inviting. You'd probably figure out many of these rules on your own, but the blogging world can be unforgiving. Make a mistake involving deception, and you may never get your audience back.
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49 of 49 people found the following review helpful By O. Brown HALL OF FAMETOP 100 REVIEWERVINE VOICE on July 5, 2005
Format: Paperback Verified Purchase
*****

I have quite a few of the "For Dummies" books, several of which I have not read that I use for reference, and several that I have read to gain a deeper understanding of a subject. This book is one of the latter (so I read it cover to cover), as I am a life coach who knew very little about blogs (just having read some teen Xangas). I had seen a very powerful blog-based web site on the Internet, and knew I wanted one for my coaching practice, but had no idea where to begin or what or where the "blogosphere" was. This book solved my dilemma in a fun, readable, and non-technical way (with many, many references for those who want to go deeper). It is definitely a five-star Dummies book, well worth more than the purchase price.

This book helped me to decide what type of blog to develop. I have rudimentary HTML skills, including lite CSS; however, no matter what your skill level (or lack thereof), using the book you can ascertain what type of blog is right for you.

It really covers everything you'd want to know about blogs, including those things you'd never know to ask (e.g., RSS feeds!---who knew?). Not just the technical aspects, but blog writing, marketing, etiquette, etc. I agree with a previous reviewer who wrote that the book is also beneficial for those who want simply personal blogs rather than business blogs, although its greatest utility is for people like me who want to use a blog as a basis for or as an adjunct to their business.

The book was fascinating. Although I spend a lot of time on the Internet, I was oblivious to blogs, and discovered a whole new and very exciting world here.
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19 of 20 people found the following review helpful By D. Korte on March 1, 2006
Format: Paperback Verified Purchase
My client wanted to have a blog and I needed to learn the basics about blogs in short order. This book is a quick read and I was standing in front of their executive board in 1 week with a customized sample blog in place for their review and questions. I received a signed contract that day. Thank you for this book. On the down side, the specific blog software I used was not included in the book for review. Marketing was an important topic in my meeting and the book provided a nice, simple layout on the differences with other media and provided great ideas. The corporate blogging topic was helpful.
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19 of 22 people found the following review helpful By Mike Lanza on December 11, 2005
Format: Paperback Verified Purchase
Kudos to Susannah Gardner, the author of this book. She put together a *fabulous*, definitive work on Blog Marketing. I'm very fortunate that I didn't get turned off by the Dummies series as I almost always do (same for Idiots). I read the book from beginning to end, which is rare for me. It's full of great tips, without an ounce of fluff.
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1 of 1 people found the following review helpful By Georgia A. Weaver on July 26, 2007
Format: Paperback Verified Purchase
Are you kidding me!?!??? This is one great book. For a never before blogger this book helped me setup, start and gave me strategies to develop my presence and increase my business. I feel like I need to pay Susannah a referral fee - I am a Realtor after all. Fortunately in Iowa a referral fee to a nonlicnesed person is illegal. I have read this and read this, I use it for reference and it is so highlighted that I am now having to use different highlighter colors to try to keep up with the topics. Oh, I just need to buy another one and color code it. If you are even thinking about blogging get this book, block out a weekend, take lots of notes, and have at lease 5 highlighter colors!
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