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This is the type of book you'll want to keep on your reference shelf and read over and over again.
A must read, I recommend this to anyone interested in brand development, advertising, public relations, or marketing.
Mark Hughes offers a number of interesting insights on building buzz for yourself, your product, or brand.
Despite a long history in marketing I took away several things from this book and enjoyed it so much I bought a copy for all my marketing managers. Read morePublished 3 months ago by Rebecca Jones
This item was really a gift. The recipient informed me that he got valuable information from it.
I gave it 4 stars because I didn't have direct indulgence.
A great book for every one that desires to divert traffic into his or her business. The book has a simple and straight forward approach to bringing in prospective clients or... Read morePublished on December 1, 2011 by marcus benson
In the book, Buzzmarketing, the author discusses the best ways to get people to talk about what it is you are selling. Mr. Read more
I am not sure what I was looking for when I bought this book, but the stories were wonderful and I enjoyed the book. The advice is very good, the stories are even better.Published on February 15, 2010 by STARFIREMIST
I downloaded this book to my kindle because I just couldn't wait to read it. I have a unique product that I've been trying to market on a "shoe-string" and I learned some... Read morePublished on September 1, 2009 by Heather Lovold
I absolutely loved this book. I do a lot of marketing consulting for a variety of businesses and this will help me tremendously in this field. Read morePublished on March 12, 2009 by Todd Hagopian
This is a great book for breaking out of the classic box of conventional advertising. It's not so much a step-by-step how-to book, but it does give some basic rules and lots of... Read morePublished on January 6, 2009 by crferguson
If you rely on word-of-mouth marketing for your business, you need this book to help you think of creative ways to capture attention. Read morePublished on February 8, 2008 by mindy mccortney