A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution
Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge.
A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.
Larry Kramer, the founder and former chairman and CEO of MarketWatch, Inc., is currently an adjunct professor of media management at the S.I. Newhouse School of Public Communications at Syracuse University. Over the course of his career, he has been a senior adviser at Polaris Venture Partners, a venture capital firm, and served as the first president of CBS Digital Media. He currently serves on the board of directors of sev-eral media and technology companies, including Discovery, American Media, and Answers.com, and is an advisor to tech and digital startups such as JibJab, Newser, Crossborders.tv, and others. Kramer also spent more than twenty years as a reporter and editor at the San Francisco Examiner, the Washington Post, and the Trenton Times. He divides his time between Tiburon, California, and New York City.
To a carpenter, a hammer fixes every problem; to a media mogul immersed in TV networks and digital technologies, better use of media can solve every marketing issue. Read morePublished on August 31, 2011 by Rolf Dobelli
This book is just awesome. Although the company I work for develops software, and we've been a media company for a long long time, the reading was very inspiring. Read morePublished on August 5, 2011 by Stream Ripper
Larry Kramer provides a great framework for assessing the new digital media landscape: controlled by consumers, where content is king, where curation is a high-value additive in a... Read morePublished on May 30, 2011 by Sean Branagan
When you hear the name Larry Kramer and see the long list of accomplishments attached to that name, its almost impossible not to find yourself in awe of the man. Read morePublished on May 12, 2011 by Reggie Addae
I liked this book a lot. I loved the ideas that came from reading the variety of ways that other companies/people were using New Media to increase results. Read morePublished on February 4, 2011 by Jeff Bennett
First and foremost, C-Scape does what any book like this should do: It tells you things you didn't know, and it does so in compelling fashion. Read morePublished on December 30, 2010 by Barbara Beck