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Here are some of the words in one of those commercials:
(C.W. is driving an Old Home bread truck)
Down I-29 we was cuttin' the fog/ Just me and old Sloan, old was my dog/ We had ten on the floor with a stereo, lay'n a strip/ Well I spied a sign that said "Eat Gas Now"/ So I decided to whip in and get some chow/ At the Old Home Filler Up and Keep on truck'n Cafe
Part of another ...
Well I went inside, she said what'll it be?/ I said "a cup of your best and a number three"/ And I came back with a quart of hot 'C' and a bone for Sloan ...
In another ad:
Well, I popped the clutch, gave tranny a spin/ Took the BeeBee town ramp and slid on in/ To the Old Home Filler up and Keep on Truck'n Cafe/
C.W. started a "thing" going with Mavis when he asked her one night to go to a movie with him. The response:
Well now that sounds like a whole lotta fun/ But we's gonna have to wait until the dishes was done/ And was it all right with me if she brought along her mother as a chaperone. I said, Why not ...
It winds up that "The four of us went to see a picture show ... took 'em to a drive-in theater over by Pisga to see "True Grit./ Saw the late late show, Old Sloan hit the sack/ And along about two o'clock I hauled 'em all back/ To the Old Home Filler Up and Keep on Truck'n Cafe
When Bill Fries became C.W. McCall and recorded "Old Home Filler Up and Keep On Truck'n Cafe", his singing career was launched.
Then "Convoy" sent him into orbit.