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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 3, 2008

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Frequently Bought Together

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone + Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas + The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Price for all three: $36.36

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Product Details

  • Paperback: 208 pages
  • Publisher: Career Press; 1 edition (November 3, 2008)
  • Language: English
  • ISBN-10: 1601630328
  • ISBN-13: 978-1601630322
  • Product Dimensions: 8.7 x 5.9 x 0.6 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (120 customer reviews)
  • Amazon Best Sellers Rank: #24,041 in Books (See Top 100 in Books)

Editorial Reviews


"CASHVERTISING is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries." --Roger Dawson, author of Secrets of Power Negotiating

"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework...I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error." --Richard Bayan, author of Words That Sell

"The author has surveyed the broad field of salesmanship and distilled it down to a series of principles, secrets, and response-boosting techniques in a well-organized, entertaining, and easy-to-read format. Whether you are a newbie or veteran, Drew Eric Whitman's CASHVERTISING is a reference you will turn to again and again." --Robert W. Bly, author of The Copywriter's Handbook

From the Author

                                 Want Better Results from Your Advertising?
                                       Ad Expert Drew Eric Whitman Says...
                                  "I'll Teach You More About How to Create
                              Powerfully Effective Money-Making Advertising
                                          than Your Competitors Will Know
                                    in Their Entire Careers... Guaranteed!"
Dear Friend:

Did you ever see a magician "saw a lady in half?" A sword swallower gobble down a 28" blade? A swami walk barefooted over a bed of fiery-hot coals?

These tricks are amazing. Mind-boggling. And seemingly impossible. But the truth is... if you knew the secrets behind them, you could do them too.

                                                 Creating Effective Advertising
                                                              Is No Different!

Because just like those uncanny magicians, today's advertising experts have special "tricks" of their own. They use consumer psychology. Powerful methods that influence people to read their ads... and buy like crazy. In fact, New York's biggest ad agencies use these tactics every day. And it doesn't matter what their clients sell... these tricks work for every business. Plus, they're 100% legal, ethical, and very powerful.
                                                 Ready to Learn the Secrets?
                                                    I'm Ready to Teach You!
Invest a few tax-deductible* dollars in this fun, fast, and easy-to-read book. In these fast-reading pages, I arm you with techniques that can help make your competition virtually "disappear." I teach you how to turn weak, ineffective ads, brochures, sales letters, flyers, emails and websites into psychologically potent money-makers that help boost your business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy!
Meet you inside the book! [HANDSHAKE]
Drew Eric Whitman
P.S.  I knew you'd read this P.S. How? Because the P.S. is one of the most important parts of any sales letter... and it's often read first... before the body copy. Always use the P.S. to restate your offer here... repeat your contact information... and push your prospect to take action! Now, turn the page and start reading!
* Consult your tax advisor --This text refers to an alternate Paperback edition.

More About the Author

Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 30 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.

His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.

His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

NEW BOOK! "BrainScripts for Sales Success" coming October 2014 by McGraw-Hill. Pre-order now at:

Customer Reviews

And one of the best Sales books I have ever read.
Aaron Doud
I finished the book in about a week, reading it 10 minutes here or there - Whenever I had time to pick it up and study a few pages.
Drew chunks the advice into small easy to read capsules of information.
Ed Swartz

Most Helpful Customer Reviews

84 of 89 people found the following review helpful By Compay on March 30, 2010
Format: Paperback Verified Purchase
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients.

Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.

Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.

The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.

Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.
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26 of 28 people found the following review helpful By kerrjac on January 22, 2011
Format: Paperback
Don't be turned off by the book's cheesy title or cover. Whitman's advice is top-notch.

I run a small startup, and I frequently browse marketing books and websites, hoping to give it an edge. It's easy to come across marketing advice, but it's surprisingly hard to find good advice. Authors frequently hop on trends, tout new advertising mediums, or simply apply techniques from their favorite companies.

Whitman's approach favors the fundamentals. Ca$hvertising synthesizes a large body of marketing research, and it provides a framework for applying these findings. The framework is focused on the customer, and what he or she is thinking. The book is a best-practices manual for how to win people's attention and get them to act.

The writing is accessible, and as Whitman's voice comes through, you find yourself thinking about advertising differently. Where other books might have you come up with marketing plans or play around on, say, Adwords, Ca$hvertising gets you to focus on the right aspects of your message. The book consists of many advertising tips and trick-of-the-trade. It covers practical questions that you might (or should) find yourself asking, such as what colors to use and how to anchor your message.

The bulk of the book goes over these in a list-like fashion. But Ca$hvertising is much more than a random collage of tips, research, and examples/anecdotes. As I got accustomed to Whitman's point of view, I began to see how his advice stems from a coherent and useful framework, and in a very short time I began to think more critically about marketing.

Whitman further excels at summarizing a large body of research in a concise, accessible, and even entertaining manner.
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13 of 14 people found the following review helpful By Robert S Hill on August 11, 2013
Format: Paperback
So let me get this straight. In the last ten months I've spent close to three thousand dollars learning the art of copywriting. I get suckered into all the big name guru's copywriting "courses".( Most of which are really just puffed up e-books.) Then I discover this absolute gem. For less than fifteen dollars I get something more valuable than all my other books and courses...COMBINED! I'm not kidding either folks. Don't get caught up in all the guru hype and waste your time searching for bright shiny objects. Everything you need to know to become an expert in marketing or copywriting you'll find right here. My copy is soaked with a highlighter and every page is dog-eared. Don't miss it. Thank you, Mr. Whitman.
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10 of 11 people found the following review helpful By Iskandar on March 28, 2011
Format: Paperback Verified Purchase
I really don't expect much from this book. The title sounds corny, the red blinding cover hurts my eyes and the paper quality is at par with the onion-thin toilet paper I usually buy from Tesco. I almost threw this book into my dustbin the minute I opened my Amazon parcel.

Thank god I didn't.

From the book I found nuggets after nuggets of marketing tips and tricks that I have never seen or heard before. With this book I no longer have to spend time reading tips from marketing or copywriting blogs anymore. I have found the answers to all my questions in this book. Thank you Eric.

I'm keeping this book as a reference bible for all my affiliate marketing websites. I hope my rivals will look past this book and ignore my review.
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7 of 7 people found the following review helpful By Skeptical on March 2, 2013
Format: Paperback Verified Purchase
I have read over 400 books on sales, marketing and the psychology of persuasion. I thought I had exhausted the decent books available on the market. I accidently came across a review on this book. The reviews sounded too good to be true. I am certified to teach Robert Cialdini's methods so I know a bit about persuasion. I can tell you without hesitation that this little book is in my top 5 all time favorites. It gives so much useful information that I could not capsule it all in this review. If you are serious student of the game, you will want this book. If anyone out there has some other gems, please comment on my review with the name of the books. Would love to find others like this one.
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