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Women's insurance specialist, Diamond, Keighley, England, has become the first major insurance brand to launch its own dedicated cashback website (http://www.diamondcashback.co.uk)
It has been developed for the firm, part of the Admiral Group, by Cashback Partners (http://www.cashbackpartners.com) service by VAC Media Ltd.
It's the 65th significant consumer loyalty site developed by CashbackPartners.com in the last year.
On cashback sites a portion of the referral fee paid by online retailers is returned to the consumer.
