After going through loads and loads of reviews on multiple kindle covers - I am finally happy and satisfied that I made the right choice.
It is definitely difficult to make a decision as there are so many options available out there and we really cant try out each and everyone before you choose the right one.
Below were the categories that I divided covers into:
1. Ones that connect to the spine of the kindle
2. Ones that have flaps on all 4 sides to hold the device
3. Sleeve type (like the envelope type)
4. This product that I am writing a review about.
Below are the pros and cons of each of these types:
#1 (Ones that connect to the spine of the kindle)
pros: Great view (we get the see the entire device with nothing on top of it.
cons: We just feel like it may not be holding on to the device for ever. Also, there were some reviews where this was resulting in freezing the device in some cases (as there are connections to the battery of the device for the light in some covers)
#2 (Ones that have flaps on all 4 sides to hold the device)
pros: my opinion, none
cons: I just felt it ugly design that some 4 flaps hold on to the corners of the device. The below flaps also cover part of the buttons - just didnt like it.
#3 (Sleeve type)
pros: Good to use it as a carry case if thats the only purpose of it.
cons: No cover when using the device.
#4 (This product)
pros: Holds the device firmly without some weird looking flaps, the cuts are made right so that the screen, keyboard and connectors are free to use. And great price!
cons: The material is synthetic leather - looks good but not "leather" (which didnt matter to me as it was at a great price)
So, to summarize, I felt the cover was the perfect purposeful product for the kindle at a very good price.
I just couldnt convince myself to pay $35 (Other covers) or more when the reader itself was $139
Hope this review helps.
[Update - March 29, 2011]
Am still very happy with the product - no issues what so ever.
I did drop the kindle (with cover ofcourse) more than couple of times - no damages.
[Update - January 26, 2012]
My usage of kindle has reduced a bit lately, blame my iPad2 for it! Well, for reading books its still the Kindle!
Coming back to the kindle cover, its still holding very well, no issues what so ever - my usage hasn't been that extensive though.
About the negatives, the kindle cover is open from the top ... my kindle hasn't fallen out of it yet, but it has slid out a bit and I have managed to be careful.
Otherwise, still doing great!