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An excellent communication book. Building a reputation for a CEO is very important. Very insightful and easy to read. Very honest. Read morePublished on April 3, 2009 by Amazon Customer
We have all been witness to the lionisation, and thereafter, the demonisation of CEOs.
As we watched some of the finest corporate reputations bite the dust, we also became... Read more
Immense credit must be given to Dr. Gaines-Ross who bravely and successfully takes on, notwithstanding the post Enron anti-CEO environment, the hypersensitive issue of CEO... Read morePublished on February 19, 2003 by Janice M. Friedman
I sure hope for the sake of America's economy that CEOs wisen up. By reading this book, they and their advisors will go a long way in turning things around for us all.Published on January 9, 2003 by Ben Pell
A remarkably well written book that clearly establishes the steps necessary for CEOs (or any executive worried about their "brand") to maximize their value to the... Read morePublished on December 24, 2002 by Nigel E. Allen