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CEO Logic Paperback – May 15, 1999


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CEO Logic + Speak Like a CEO: Secrets for Commanding Attention and Getting Results + How to Become CEO: The Rules for Rising to the Top of Any Organization
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Product Details

  • Paperback: 288 pages
  • Publisher: Career Press (May 15, 1999)
  • Language: English
  • ISBN-10: 1564143511
  • ISBN-13: 978-1564143518
  • Product Dimensions: 0.6 x 5.9 x 8.9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #280,888 in Books (See Top 100 in Books)

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19 of 20 people found the following review helpful By biz_buzz on April 15, 2002
Format: Paperback
As the back cover of this book says, go ahead, read those other books by high-profile celebrity CEOs to get motivated. Then read this book to see HOW it is done. I say, skip the celebrity CEO du jour books, and go straight to this 5-star book for "Level 5" people.
This is a clear, consise, and exceptionally well proofread and published book (not one error in this book - as opposed to Moore's Crossing the Chasm - a terrible proofreading job). C. Ray Johnson cuts to the chase as to just what and how an effective CEO does and conducts him/herself, and in so doing convinces the reader quickly that anyone has the capacity to do pursue the principles of CEO logic if they really have the will and desire.
Johnson's incredibly clear early chapters lay out the effective CEO melds business understanding with personal principles. From there he goes through each aspect of key business functions and uses his CEO Logic approach for the right direction in each. His chapter on turnaround management is great.
Another very important note, this book and Jim Collins' Good to Great compliment each other. Collins makes the key point early on that companies that go from good to great are rarely run by celebrity big-ego CEOs brought in from the outside, but are instead run by generally quiet, unassuming people who are nevertheless deeply rooted in their convictions and desire to be great and have a winning team working with them. This is what Collins refers to as a "Level 5" leader.
You can think of Johnson's book as a primer on how a Level 5 leader conducts business and takes on leadership. Buy both books! You'll be glad you did. And, while you are at it, leave the self-aggrandizing celcb CEO books on the shelf ;-)
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21 of 24 people found the following review helpful By A Customer on June 9, 1998
Format: Paperback
CEO LOGIC is a great resource for executives looking to improve how they think through both the day-to-day challenges of running a business and the "big picture" issues of how to stay competitive. Most useful is Johnson's emphasis on systematic, clear, and focused thinking about the true purpose of a company's resources--a mental discipline he calls "CEO Logic." This discipline allows one to stay focused on the key elements that make a business successful--not just while making major decisions about core competencies and competitive edge, but in improving everyday support operations as well (e.g. cash management, management development, or banking relationships). The book works at several levels: as a sort of primer of business fundamentals for those new to management; as a challenge to a more sophisticated, integrated approach to management for those increasing their scope of responsibility; and as a diagnostic tool for experienced CEOs and managers looking to improve results in particular aspects of their businesses (acquisitions, turnarounds, leadership, business operations planning, etc.). Readers will appreciate the book's "user-friendly" format, which features real-world stories, self-assessment tools, and concise, to-the-point writing.
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17 of 20 people found the following review helpful By A Customer on June 4, 1998
Format: Hardcover
CEO LOGIC is a great resource for executives looking to improve how they think through both the day-to-day challenges of running a business and the "big picture" issues of how to stay competitive. Most useful is Johnson's emphasis on systematic, clear, and focused thinking about the true purpose of a company's resources--a mental discipline he calls "CEO Logic." This discipline allows one to stay focused on the key elements that make a business successful--not just while making major decisions about core competencies and competitive edge, but in improving everyday support operations as well (e.g. cash management, management development, or banking relationships). The book works at several levels: as a sort of primer of business fundamentals for those new to management; as a challenge to a more sophisticated, integrated approach to management for those increasing their scope of responsibility; and as a diagnostic tool for experienced CEOs and managers looking to improve results in particular aspects of their businesses (acquisitions, turnarounds, leadership, business operations planning, etc.). Readers will appreciate the book's "user-friendly" format, which features real-world stories, self-assessment tools, and concise, to-the-point writing.
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10 of 11 people found the following review helpful By Rolf Dobelli HALL OF FAME on March 16, 2001
Format: Paperback
C. Ray Johnson analyzes the thought processes used by successful CEOs and breaks them down into a simple, step-by-step formula anyone can practice. Focusing on the fundamentals, this book is an excellent overview for any manager eyeing advancement, and can help average managers become extraordinary managers. Use it to help you identify the simple decisions that underlie the complex particulars of any given business situation. The organization of the book makes it easy to find information relating to specific disciplines, yet it flows smoothly if you want to read it cover to cover. This is not an academic book, but a practical one, which the author developed based upon 25 years of lessons learned while managing diverse public and private companies with annual revenues ranging from $5 million to $500 million. We at getAbstract recommend this book to managers at any level, especially those who are working hard toward a promotion.
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