Customer Reviews

CEO Road Rules: Right Focus, Right People, Right Execution

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Two authors survey the 'road rules' of the CEO using an unusual approach: by providing a contemporary parable story which winds through past, present and future relationships with family, colleagues, and the business community to illustrate how the protagonist 'Joe' rediscovers values and meaning within his business pursuits. Profiles of some fifty top private company CEOS concurrently illustrate numerous techniques, tools and tips for effecting such transformation. Use CEO Road Rules as a road manual for implementing values-based business planning.

Diane C. Donovan
California Bookwatch

Being an entrepreneurial CEO and leading an organization through growth transitions can be lonely, exhilarating, troubling and exciting. Using the tools described by Key and Stearns, leaders of such organizations have useful, practial guides to make the transitions successful. Building resilience, achieving balance and passing from success into significance requires the right focus and the right people working together with great execution. The CEOs described here, hope you will benefit from their journey as Nido Qubein says "with less trial and a lot less error in your work and personal lives."

From my own background in psychology, this CEO allegory makes perfect sense! Not only is it a sound guide for leadership in the business world, but also serves as a valuable roadmap for life. Dr. Key has drawn from a story familiar to all of us, and applied these lessons to company management. The principles of the book are written in a clever form which is easy to understand, incorporate and apply. I would recommend "CEO Road Rules" for all those interested in a business or psychological field. In fact, it would be an invaluable guidebook in graduate level programs as preparation for future careers: for professors, the points made lend themselves to clear, concise presentations; for students, the book is ideal for small discussion groups. It is my hope that "CEO Road Rules" will find a wide audience in those readers who are searching for the "right focus, right people and right execution" in the career of their choice.

Through an engaging and insightful exploration into the minds and hearts of prominent CEOs, CEO Road Rules provides a detailed road map for the challenging journey to leadership success.

Key and Stearns offer specifics on how to find the right people, gain the right focus and accomplish the right execution, as well as for how to leave the right legacy - an essential aspect of the process. This book contains a wealth of practical information that is clearly presented and can be readily applied.

CEO Road Rules is both a compelling story and a valuable guide book for achieving success in business and - perhaps most importantly - in life.

I loved the way this book began - by using a fictionalized format reminiscent of "A Christmas Carol," we are introduced to essential business values and principles, as well as to the man who unwisely ignored them. Keep reading, and the evolution begins - we not only learn key values, strategies, and interactions, we also are given the tools with which to execute successfully in business and in life.

This book is a must for CEOs, entrepreneurs, upper management, or anyone interested in building a lasting legacy. You will come away invigorated and with new appreciation for those who work alongside you.