CEOFlow: Turn Your Employees Into Mini-CEOs [Paperback]

Aaron Ross (Author)

Book Description

Publication Date: February 12, 2010

CEOFlow: How To Have More Freedom & Peace Of Mind While Making More Money By Creating A Team Of Employees That Run Your Business Like High-Level Executives.

Editorial Reviews

Review

"There are powerful tips on every page that will free you and your organization from out- dated leadership and management techniques. I'd recommend this book to sales managers, consultants, entrepreneurs, and CEOs." --DAVID ROSENDAHL EVP & co-founder of MindFire, two-time Inc500 honoree

"A must read for every CEO and aspiring CEO. Aaron's ideas are fresh and lucid, and he has sketched a great set of templates for leadership in the 21st century." --JOHN GIRARD CEO, Clickability

"Aaron's book reminds us that you can have it all--a more productive company, less stress and happier employees all at the same time. Aaron's principles are core values of creating dynamic companies." --ANDREI STOICA Founder, ConnectAndSell

From the Back Cover

How can you have more peace of mind and freedom while making your people and company more successful?

* What does a company and culture of self-managing teams and systems look like?
* What if the secrets to both your success and your freedom are right under your nose?
* These secrets are called your employees!

CEOFlow "Turn Your Employees Into Mini-CEOs" shows you how to:

* Inspire your employees to care as much about your business as you do.
* Create an environment where employees always do a great job without you having to
push them.
* Make sure you have the right systems in place for your employees to generate predictable
sales time and time again.
* Ensure that your employees give your customers the level of service and care that your
business promises.
* Get as much free time as you desire to have fun with your family, travel, or just get away
for an adventure.

What company leaders say about AARON ROSS and CEOFlow:

"There are powerful tips on every page that will free you and your organization from out- dated leadership and management techniques. I'd recommend this book to sales managers, consultants, entrepreneurs, and CEOs who are looking for radical new ways to unleash the power within themselves and their teams!"
DAVID ROSENDAHL EVP & co-founder of MindFire, two-time Inc500 honoree

"CEOFlow will get you questioning why you work the way you do...and maybe...just maybe there's a lot more enjoyment (and profits) in the process Aaron outlines of turning your team into 'mini CEOs'."
YANIK SILVER CEO, Maverick Business Adventures

"A must read for every CEO and aspiring CEO. Aaron's ideas are fresh and lucid, and he has sketched a great set of templates for leadership in the 21st century."
JOHN GIRARD CEO, Clickability

"Aaron's book reminds us that you can have it all--a more productive company, less stress and happier employees all at the same time. After being in and founding a few startups myself, I've come to understand that Aaron's principles are core values of creating dynamic companies."
ANDREI STOICA Founder, ConnectAndSell

See all Editorial Reviews

Product Details

• Paperback: 144 pages
• Publisher: PebbleStorm Press (February 12, 2010)
• Language: English
• ISBN-10: 0984380205
• ISBN-13: 978-0984380206
• Product Dimensions: 6 x 9 x 0.3 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #660,792 in Books (See Top 100 in Books)

More About the Author

Aaron Ross is CEO of PebbleStorm, which has a mission of helping 100 million people "make money through enjoyment" by helping have fun finding their purpose & turning it into a business they love.

One of PebbleStorm's programs is CEOFlow, which helps leaders free up their time and energy by turning their employees into mini-CEOs that help them run the business like high-level executives.

It's hard to enjoy your business if revenue isn't predictable, and Aaron's "Create Predictable Revenue" sales consulting practice helps companies with B2B sales organizations do just that. His second book, "Build A Sales Machine", is coming out in 2010.

Before PebbleStorm, Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a $1 billion venture capital firm. Prior to Alloy, at salesforce.com Aaron created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com's revenues by $100 million. Aaron was CEO of LeaseExchange (now eLease.com), an online equipment leasing marketplace. As an entrepreneur, he has been in Time, Businessweek and The Red Herring. Aaron graduated from Stanford University with a degree in Environmental Civil Engineering.

Aaron is also the cofounder of DataSalad ("Fresh B2B Marketing Data"), and on the advisory boards of Clickability, 4INFO, ConnectAndSell, AfterCollege, ExpertCEO and Flywheel Ventures. His B2B sales blog is Build A Sales Machine. He is an Ironman triathlete, graduate of the Boulder Outdoor Survival School and volunteer mentor at SCORE, "Counselors to America's Small Business", and an avid motorcycle rider (www.MotoCEOs.com).

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

5.0 out of 5 stars CEOFlow - A must read for entrepreneurs, April 19, 2010

By 

Hi Tech CEO (SF Bay Area) - See all my reviews

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This review is from: CEOFlow: Turn Your Employees Into Mini-CEOs (Paperback)

I've been the CEO of a number of technology companies, and I found Aaron Ross' book "CEOFlow - Turn Your Employees into Mini-CEOs" intriguing and educational. It was intriguing because almost every CEO should aspire to achieve this type of "flow". Empower your employees to work because they like it and to take initiative (become "mini-CEOs"). Create a "pull" (collaborative) versus "push" (dogmatic) organization structure. Your job will be easier, your company will be more successful, and you'll have more free time and be less stressed. This seems like nirvana to me. Occasionally I was able to achieve it, mostly I haven't.

It was educational because Aaron talks a lot about his philosophy and backs it up with very specific examples from his experience as the manager of an inside sales team at Salesforce.com. There are also examples from two other companies that represent his business philosophy - Semco and AES. Examples of the way he applied his philosophy at Salesforce.com are very well written and instructive. One example involves engaging his entire team of about 15 people in designing and managing their compensation plan. This includes one of his core concepts - transparency - because each month, he published the compensation results to the team on a single spreadsheet. Every member of his team could see how much money his or her peers made! This served both as a motivation tool and as a "self managing" system since errors in the relatively complex tracking and measuring metrics would be flagged and corrected early in the game.

The book has a number of interesting quotes, and two of them stood out with me as representing the core messages of the book:

"Leadership: the art of getting someone else to do something you want done because he wants to do it." ~Dwight D. Eisenhower.

"Employees will give to the company only as much as they feel they're getting. Want employees to go the extra mile? Start by going the extra mile for them." ~Aaron Ross

Much of the book is based upon Aaron's experiences in technology companies. He was the founder of a dot com company, LeaseExchange, and then he "put his ego aside" and joined Salesforce.com, first as a telephone sales rep, then as the creator and manger of a very successful inside sales team, and finally as a Director in their Mergers and Acquisitions Group. If you're interested in management techniques, especially if they involve sales management, this is a very good book to read.

Ken