- Temperature dial for variable heat settings
- Eliminates static
- Reduces frizz
- Quick heat up
- 9 Ft swivel cord just like the pros
Product FeaturesColor: Fire Red
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Frequently Bought Together
Product Description
Color: Fire Red
CHI Air Expert Classic Tourmaline Ceramic Flat Iron utilizes the latest innovative technology combining Tourmaline Ceramic with even heat distribution, producing an exceptionally high amount of negative ions and Far Infrared which reduce static electricity for that perfect style. Hair is left smooth and silky with an unparalleled shine. This Classic Flat Iron is ideal for all your hairstyle needs. Now, you can straighten, smooth, curl, wave, spiral, flip, and bend. Just use your imagination and create your own personal flair.
Product Details
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Customer Reviews
Most Helpful Customer Reviews
102 of 106 people found the following review helpful
Color Name:Silver Bullet|Amazon Verified Purchase
There are a lot of "fake CHI" accusations flying around here. I can assure you, most of the people saying these things are misunderstanding the relevant facts. I'm going to try and break it all down for potential buyers, then I'll give my review of this flat iron, so feel free to skip ahead.
First of all, it's important to understand that "CHI" and "CHI Home" are two different brands with different products. They are both by Farouk and both are listed on the Farouk website. The product you are currently reading reviews about is a "CHI Home" product, NOT a "CHI" product.
"CHI" products include the original "CHI" ceramic flat iron that everyone knows and loves. This original "CHI" and other "CHI" products can only be sold by authorized dealers. These dealers include Ulta, Trade Secret, and many salons that can be looked up on the Farouk website, they cannot be bought on Amazon or Target, etc. There was a lawsuit by Farouk in response to the huge number of counterfeit "CHI" products being sold.
"CHI Home" was created in 2009 to expand the "CHI" technologies to a broader consumer market (i.e. Amazon shoppers.) "CHI Home" products, including the flat iron you are reading about right now, are sold in a variety of places including: Amazon, Target, KOHL's, and Walgreens.com, among others. These are listed on the Farouk website's product page for this flat iron.
Most of the people leaving negative reviews seem to not understand the difference between "CHI" products and "CHI Home" products. "CHIs" were designed for professional salon use, while "CHI Home" products were designed for consumers to use at home. I think some people ordered a "CHI Home" product and expected a "CHI" product. They then used the "CHI" lawsuit to support their claims that "fake CHIs" were being sold, but they were never supposed to receive a "CHI" product and the lawsuit never had anything to do with "CHI Home" products.
If you're going to buy one of these, make sure it says "Shipped and Sold By: Amazon.com" (or another seller listed on the Farouk website on the product's page) before you buy it, so you know it is a real "CHI Home" product.
My Review of this flat Iron:
Since "CHI Home" products are not designed for professional use, they may be considered lower quality than "CHI" products by some. I have a 1' "CHI" ceramic flat iron and this product. This one is slightly lighter than the "CHI," but the length and width are the same. They feel a bit different when you use them. It's hard to explain the difference, but the "CHI" feels sturdier and heavier than this flat iron.
Clamping the iron and running it down your hair is smoother with the "CHI." With the "CHI" I can run it over and through my hair quickly without ever catching a strand, but this iron will snag a hair or two if you're not careful. The basic "CHI" only has an on/off switch, but this flat iron has 5 temperature settings (180, 240, 300, 360, & 410 degrees.) Both heat up quickly, but I believe this one's maximum temperature is higher than the fixed temperature of the "CHI." The tourmaline ceramic in this flat iron is supposed to be less harmful to your hair than the regular ceramic.
I cannot tell any difference in the results, but my hair doesn't need much straightening (it's straight if I blow dry it and slightly wavy if it air dries.) The temperature control is great for me because I can use a lower setting after I blow dry my hair to eliminate any frizz and make it silky, and a higher setting if my hair air dried and I need to get rid of waves or kinks. The benefits of the tourmaline ceramic and the temperature control make it worth while, in my opinion. I don't know how this compares to other brands though because I've only used Farouk flat irons.
First of all, it's important to understand that "CHI" and "CHI Home" are two different brands with different products. They are both by Farouk and both are listed on the Farouk website. The product you are currently reading reviews about is a "CHI Home" product, NOT a "CHI" product.
"CHI" products include the original "CHI" ceramic flat iron that everyone knows and loves. This original "CHI" and other "CHI" products can only be sold by authorized dealers. These dealers include Ulta, Trade Secret, and many salons that can be looked up on the Farouk website, they cannot be bought on Amazon or Target, etc. There was a lawsuit by Farouk in response to the huge number of counterfeit "CHI" products being sold.
"CHI Home" was created in 2009 to expand the "CHI" technologies to a broader consumer market (i.e. Amazon shoppers.) "CHI Home" products, including the flat iron you are reading about right now, are sold in a variety of places including: Amazon, Target, KOHL's, and Walgreens.com, among others. These are listed on the Farouk website's product page for this flat iron.
Most of the people leaving negative reviews seem to not understand the difference between "CHI" products and "CHI Home" products. "CHIs" were designed for professional salon use, while "CHI Home" products were designed for consumers to use at home. I think some people ordered a "CHI Home" product and expected a "CHI" product. They then used the "CHI" lawsuit to support their claims that "fake CHIs" were being sold, but they were never supposed to receive a "CHI" product and the lawsuit never had anything to do with "CHI Home" products.
If you're going to buy one of these, make sure it says "Shipped and Sold By: Amazon.com" (or another seller listed on the Farouk website on the product's page) before you buy it, so you know it is a real "CHI Home" product.
My Review of this flat Iron:
Since "CHI Home" products are not designed for professional use, they may be considered lower quality than "CHI" products by some. I have a 1' "CHI" ceramic flat iron and this product. This one is slightly lighter than the "CHI," but the length and width are the same. They feel a bit different when you use them. It's hard to explain the difference, but the "CHI" feels sturdier and heavier than this flat iron.
Clamping the iron and running it down your hair is smoother with the "CHI." With the "CHI" I can run it over and through my hair quickly without ever catching a strand, but this iron will snag a hair or two if you're not careful. The basic "CHI" only has an on/off switch, but this flat iron has 5 temperature settings (180, 240, 300, 360, & 410 degrees.) Both heat up quickly, but I believe this one's maximum temperature is higher than the fixed temperature of the "CHI." The tourmaline ceramic in this flat iron is supposed to be less harmful to your hair than the regular ceramic.
I cannot tell any difference in the results, but my hair doesn't need much straightening (it's straight if I blow dry it and slightly wavy if it air dries.) The temperature control is great for me because I can use a lower setting after I blow dry my hair to eliminate any frizz and make it silky, and a higher setting if my hair air dried and I need to get rid of waves or kinks. The benefits of the tourmaline ceramic and the temperature control make it worth while, in my opinion. I don't know how this compares to other brands though because I've only used Farouk flat irons.
68 of 80 people found the following review helpful
Color Name:Fire Red|Amazon Verified Purchase
Perhaps I should have looked a little bit closer at this product before ordering it as it does not say "genuine". If you think you are getting the real deal, a CHI by Farouk flat iron like they use in salons, you are mistaken. I was instantly suspicious of the packaging this came in. The packaging was incredibly cheap and not what I was expecting given the reputation of the CHI brand. When I took the iron out of the package it felt just as cheap as it looked. A quick flip through the manual intensified my suspicion that this was a counterfeit product as there was no mention of Farouk, the manufacturer of the CHI flat irons. Upon closer inspection I noticed the biggest difference of all was the "Made in China" on the inside of the flat iron...CHI by Farouk flat irons are made in the United States.
A genuine CHI by Farouk flat iron is totally worth the money (annoyingly enough, I didn't even save any money ordering from here as the real one, actually upgraded from the one I thought I was getting from here, I bought at local authorized retailer was on sale for the same price...grrr) but this one on here is, in my opinion, a cheap knock off.
A genuine CHI by Farouk flat iron is totally worth the money (annoyingly enough, I didn't even save any money ordering from here as the real one, actually upgraded from the one I thought I was getting from here, I bought at local authorized retailer was on sale for the same price...grrr) but this one on here is, in my opinion, a cheap knock off.
11 of 11 people found the following review helpful
Color Name:Fire Red|Amazon Verified Purchase
i have had many a flat irons...expensive, cheap, 1in, 2in etc...and the CHI is the first one i have owned and loved. my hair has never been so soft after use. it heats up and cools down quickly. other flat irons i had to wait at least 30min before i could store it, but the CHI is cool enough to touch after 5 or so minutes. i will definitely buy another later on.
Most Recent Customer Reviews
Not worth a penny
So, everybody has been talking about how glorious this iron is and after hearing about the positive feedback, I finally got one for myself. Read more
Published 1 month ago by D. Jones
Absolutely amazing!
I just bought a Chi Air from Target and I must say I had to get on here to review it. It is absolutely amazing the results that I had with it. Read more
Published 2 months ago by J. Roberts
Not worth the money
I received this flat iron as a gift, and I am not at all happy with it. My main complaint is that the temperature control is on a dial, which is located exactly where my fingers... Read more
Published 5 months ago by Grammy
so far i love it
works great! love the way you can change the temp. heats up fast! i also love the color of course. i would definitely recommend this item if looking to purchase a new straightener! Read more
Published 6 months ago by Allyson L
Real CHI from TARGET compared to Remington Anti-Static
This Chi is real. And yes, it is lighter....which makes me happy because after doing sections of my hair, it doesn't cause my arm to ache so much while in an upright position. Read more
Published 8 months ago by JJ
Wonderful!
My stylist uses a Chi flat iron and was getting much better results than I was getting with the flat iron I picked up for $20 at the drugstore. Read more
Published 8 months ago by V. Martin
AMAZING!!!
I received my CHI flat iron 5 days after I purchased it!!! Which was sooner than I expected, I was scared it wasn't going to work but it is amazing!!! Read more
Published 9 months ago by Mrs. Dion
So Far So Good
This flat iron has worked very well for me. I have very coarse curls and it takes a powerful flat iron to get my hair straight. I loveeee how fast it heats up. Read more
Published 12 months ago by SaMi22
This is not a genuine Chi...
I believe that this is a knock off, and would have rated this product more stars if it wasn't pretending to be something that it isn't. Read more
Published 13 months ago by TheBendernator
Original Chi is better!
This is the third Chi I purchase in 10 years. The only reason I purchased this Pink Chi was because I loved the color. Honestly, I think the orginal Chi worked better. Read more
Published 14 months ago by Tania Jones
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