Most helpful positive review
19 of 22 people found the following review helpful
I like it better than Brazilian/Keratin
on May 9, 2013
I am Latina and have curly hair. I have been using Keratin treatments for the past 3 years and love the results but agonize over the safety concerns with formaldehyde content. I have been searching for an alternative and this one is a good one. I will NOT GO BACK to the Keratin. The application process is the same and there is a strong odor similar to Keratin but more like vanilla. I applied it myself, but I have very good styling tools - a powerful blowdryer and a flat iron(not a CHI) that gets as high as 450. You need 410 to seal in the product. Next time I will have a friend help me flat iron the back. There were no fumes or coughing nor did my eyes water like with the Keratin. You only have to wait 24 hours instead of 72 before you can wash it. My ONLY complaint about the product is that although I used the formula for chemically treated hair, it totally stripped my hair of the color, I recently colored my hair black and it turned it back to brown and even orangy/red all around the roots. Thankfully my hairdresser squeezed me in for a hair color session. I had to wear a baseball cap for 2 days. So far my hair is soft, shiny and smooth. Don't know how long it will last but I will update my review from time to time to help out others.