Customer Reviews

CI Boot Camp

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I am new to the field of Competitive Intelligence and thought that this book would be a very good place to start off. For one thing, it is quite short. The pages are all double spaced and, condensed, could probably fit in 15 pages. However, the content is exactly what I was looking for. A short, concise and easy to relate to outline of the entire field of Competitive Intelligence. The "forms" that are included aren't worth much other than a general idea of what might be included in forms that you will have to create yourself. The most valuable tool of this book is its step by step approach to a topic that I was totally unfamilliar with. If you know CI... don't get this book. If you have never heard of CI... buy it and read it twice.

This book is helpful because it lays out the CI process in an easy way. I share this with others in my workplace since it can be read quickly and is easy to follow. I'd recommend this to others who are new to the field and want to get up to speed quickly about CI. For those already doing CI, you are better off picking a more advanced treatment.

This was my first CI related book purchase - and it fulfilled my beginner needs. This book is formatted as a working aid in content and set-up. There are no easy answers here, but providing guidelines and example templates for organizing your work is the author's strong point. Reading this is as if you are a student in his class working through a complicated assignment for the first time.

Bottom line - good for learning the basic rules and tools, but perhaps too fundamental for the experienced CI professional.