CIM Coursebook 04/05 Managing Marketing Performance [Illustrated] [Paperback]

Helen Meek (Author), Richard Meek (Author), Roger Palmer MBA PhD DipM FCIM FHEA ARAgS (Author), Lynn Parkinson (Author)

Book Description

ISBN-10: 0750662816 | ISBN-13: 978-0750662819 | Publication Date: February 24, 2005

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.



* Co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2004-2005 syllabus
* Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
* Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam

Editorial Reviews

Review

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."

Martin Hutchins, Director, Cambridge Professional Academy Ltd (www.profacademy.com).


"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."

Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Product Details

• Paperback: 304 pages
• Publisher: Butterworth-Heinemann (February 24, 2005)
• Language: English
• ISBN-10: 0750662816
• ISBN-13: 978-0750662819
• Product Dimensions: 11.6 x 8.2 x 0.9 inches
• Shipping Weight: 2.1 pounds
• Amazon Best Sellers Rank: #9,752,188 in Books (See Top 100 in Books)