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CIM Coursebook 02/03: Strategic Marketing Management: Planning and Control Paperback

ISBN-13: 978-0750657105 ISBN-10: 0750657103 Edition: Revised

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Product Details

  • Series: CIM Coursebook
  • Paperback: 288 pages
  • Publisher: Butterworth-Heinemann; Revised edition (January 15, 2003)
  • Language: English
  • ISBN-10: 0750657103
  • ISBN-13: 978-0750657105
  • Product Dimensions: 11.6 x 8.2 x 0.7 inches
  • Shipping Weight: 1.7 pounds
  • Amazon Best Sellers Rank: #10,278,449 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

John is Head of the School of Marketing and Tourism at Napier University Business School, Edinburgh. John has an MBA from Cranfield Business School, is a Fellow and has Chartered Status of the Institute of Marketing. Apart from this academic background he has considerable business experience in the retail sector. He has undertaken consultancy and led training programmes in a wide range of organisations both in the public and private sector. John's main research interests lie in the area of creativity and innovation in knowledge based service industries.

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