CLEP Principles of Marketing (REA) -The Best Test Prep for the CLEP Exam (CLEP Test Preparation) [Paperback]

James E. Finch (Author), James R. Ogden (Author), Denise T. Ogden MBA (Author)

Book Description

Series: CLEP Test Preparation | Publication Date: 1998

Included in this book are three full-length practice exams which provide detailed explanations to all exam questions and are based on the most recently administered CLEP subject examination in Principles of Marketing. Also included is an extensive review of all the important facts, concepts, and theories of marketing that will be encountered on the exam. For adults who are planning to enroll in college and are looking to gain credit for Principles of Marketing.

Product Details

• Paperback: 256 pages
• Publisher: Research & Education Association (1998)
• Language: English
• ISBN-10: 087891904X
• ISBN-13: 978-0878919048
• Product Dimensions: 10 x 6.7 x 0.7 inches
• Shipping Weight: 13.1 ounces
• Average Customer Review: 3.9 out of 5 stars  See all reviews (36 customer reviews)
• Amazon Best Sellers Rank: #273,357 in Books (See Top 100 in Books)
  • #51 in Books > Education & Reference > Education > Test Guides - College & University > CLEP

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Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars Great preparation for the Principles of Marketing CLEP exam!, October 26, 1999

By 

M. Nelson (Montgomery, Alabama) - See all my reviews

This review is from: CLEP Principles of Marketing (REA) -The Best Test Prep for the CLEP Exam (CLEP Test Preparation) (Paperback)

This study guide was great for the Principles of Marketing CLEP exam! I only studied it for about 6-8 hrs total and I scored in the 92nd percentile on the exam. There was no subject matter on the test which was not thoroughly covered by the study guide and its sample tests. I highly recommend this study guide for anyone desiring to save money and time by CLEPing Principles of Marketing!

11 of 11 people found the following review helpful:

5.0 out of 5 stars Pass the Principles of Marketing CLEP with points to spare, August 11, 2000

By 

Billy Blaze "william_k" (Cincinnati, OH USA) - See all my reviews

This review is from: CLEP Principles of Marketing (REA) -The Best Test Prep for the CLEP Exam (CLEP Test Preparation) (Paperback)

Buy this book, study it for a couple of weeks (I studied for maybe 12 hours total), and take the practice exams. If you've passed the practice exams by a decent margin, you should be ready to go. I'm definitely not a business whiz, yet I came in scoring in the top 1 percentile using this book. Note: while there WILL be a few questions with terminology or subject matter not directly covered in this guide, this book for the most part will equip you to deal with these questions if you have good test taking skills (able to recognize concepts via context, etc). REA and the authors have done an exceptional job.

6 of 6 people found the following review helpful:

4.0 out of 5 stars Best Review book you can find for Marketing CLEP, March 19, 2004

By 

James Roden Jr. (San Antonio, Texas United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: CLEP Principles of Marketing (REA) -The Best Test Prep for the CLEP Exam (CLEP Test Preparation) (Paperback)

I just finished taking my CLEP exam this morning an recieved a 65 when I needed a 50 to pass. The only study material I used was this book. I studied it for a week, and took all the practice exams and reviewed the anwswers with the explinations in the back. There where a few questions on internet marketing on the test, but most of it was common sense. One question on the test was this "How do marketing companies rate the success of banner ads on websites" and out of the five answers they provided one was the most obvious "click-throughput" the rest where just stupid responses like "the banners size and color". Using a text book for this CLEP is over kill, and it might hinder your success, because this book sticks to the facts and the must know material. I highly recommend this book for the Marketing CLEP, if you only study this book like I have you still have a easy chance at passing this exam. Good luck :)