Customer Reviews

CLEP Principles of Marketing w/ CD-ROM (CLEP Test Preparation)

5 star:		(15)
4 star:		(9)
3 star:		(3)
2 star:		(1)
1 star:		(0)

 

 

This book with the CD ROM is an excellent resource for the Marketing CLEP. I know there's a lot of reviews on here who says all you need to do is skim the book in order to pass the test. Not true at all. If you have never taken a marketing class before and you have very little concept about marketing, i would suggest that you study this book as much as you can to get familiar with all the theory and concepts that you will find on the test. My advice, read all nine chapters and highlight important parts (the chapters are extremely short). There are 3 sample test, 100 questions each. If you haven't taken any marketing before, like me, study those questions and explanations like a mad man and make sure you understand every single one of them and why each answer is right or wrong. I studied for two weeks non-stop and got a 65% (you need a 50 to pass) so believe me, its not as SIMPLE as some reviewers make it out to be. If you study that book THOROUGHLY, it will give you enough of an understanding of the theories in order to pass. Just as a precaution, there's 100 questions on the actual test, u don't need to get 50 questions right to pass. Actually, if you get 50 questions right out of all 100; with the way it's set up, you're score would be a 43% (FAILED). Lowest score you can get is a 20 and the highest you can get is an 80. Study enough and try to get as many questions correct. Be THOROUGH.

p.s. watch out for the question about internet security and the use of cookies. Not the cookies you eat :)

I studied this book for about 4 weeks, 3 hours each week and passed the test with a 76 (out of 80). It has enough information to pass the test.

I only used this book to prepare for the Marketing CLEP exam and I passed. (I also didn't have any background in marketing.) I got 70 out of 80. Not bad after studying only this book for a week and a half. If you know this book inside out and take all the practice tests you will do just fine! I highly recommend this book.

Clearly writen book which provides the basics for passing the Marketing CLEP. This was the only book I studied and passed the CLEP by a wide margin.

I'll start by talking about myself (not because I'm really into myself but just to give you an idea of where I'm coming from). I'm a college graduate from a very prestigious Southern California University. I consider myself more intelligent than average but by no means a genius. I read and tested myself for about 2-3 hours a night for a week straight before the exam today. Lastly, I don't have a Business Degree and Business doesn't really interest me (unfortunately the company I work for feels differently and that is why I had to CLEP Marketing or go back to school to take it....I chose door #1)

Now I'll talk about the product (sorry for the delay). For the last week straight, I read this book from cover to cover several times over (especially the exams & explanations of the answers which are very helpful to understand marketing). I also took the paper/digital exams several times until I got 100% on all 3 written exams and the two computer based exams (which are basically exams 1 and 2 from the book but in digital form). I even tested myself to make sure that I wasn't just remembering the answers by name and could explain what the answers meant (you must challenge yourself to to this as it is easy to simply remember the answers without explaining to yourself why the other 4 answers don't work...that is key).

Needless to say, I was shocked at how difficult the exam was even after all of my preparation with this book. I never read anything about NAFTA in the book and that was the topic of the first question on the exam. That definitely didn't start me off in the right mindset. I agree 100% with the other reviewer that said a supplemental book or alternative study guide should be used....Oh and learn about NAFTA. :)

Ultimately, I got a passing score of 55 (passing is 50 or better) but as I watched the time wind down (like I was on an episode of 24 or sitting on a bomb) for about the last 20 questions with only 7 mins to go, I was literally guessing. I was actually very happy to see about 10 almost exact questions (out of 100) on the actual exam that were in the 300 from the tests in the book (but with 4 different wrong answers per question). Included in the 10 were some with slightly different math questions for the "% mark up" and "amount of profit" questions. After those 10 though, I felt like I was on my own. Sadly most of the book didn't help me to be as prepared as necessary.

So with that I leave you with a couple of short questions and answers. Did it help me pass the exam? Yes to some extent. Was I completely prepared to take and pass this exam with only this book? No

Just passed the Principles of Marketing CLEP with a 66. Reviewed only this book for about 3 days, 2 hours a day. The review tests mimic the actual test questions extremely well. I have taken three CLEP tests so far, this was by far the easiest.

I don't have any marketing background, studied the book for 2 hours the day of the exam, passed with a 69. (50 ACE cutoff on scale of 20 - 80).

The book contains many question and topics that were nearly verbatim on the actual exam.

This is an excellent study guide for the CLEP exam. It was easy to read and easy to follow. I did not find much of a difference between the material in this book and the exam itself.

This book is fine in order to prepare you for what type of questions will be on the exam, but I strongly recommend using another source such as a marketing college textbook. Although I passed the exam, there were a lot of questions on the exam that was not in this book.

I studied this book for maybe 2.5 hours on and off and it did not go over all terms and concepts on even the practice tests. Luckily I had a textbook to supplement and relied heavily on my previous knowledge as the CLEP is based on situational questions. I scored a 64 and took about 35-40 minutes to complete the test. Good buy though, just have something to supplement or have good common sense.