Customer Reviews

CLIENT SEDUCTION: A Step-by-Step Lead Generation System for Professional and Technology Service Firms

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The authors have done a superior job in offering step-by-step guidance in business development processes for professional service firms. It's tough (if not impossible)to sell and deliver work concurrently: Henry and Denise take the reader through all of the steps, and offer a great "ladder" to new business. No need to reinvent the strategy and tactical steps from scratch with this fine work (best I've ever seen in my 30 years of business)

"Client Seduction" should be required reading for anyone offering, or planning to offer, professional services. Most of us in the consulting game are highly skilled and fully at ease in our professional specialty, but marketing and selling tend to give us headaches. Henry DeVries offers relief, with a simple, clearly presented procedure and a low-key selling approach we can live with. My partner and I read his book and made some changes in our marketing based on what we learned. We are already seeing results. This book has my recommendation!

It's obvious the authors know what they write about. Generating leads is the greatest challenge faced by those of us in professional services. This easy to read book provides a proven system to follow that any of us can (and should) do. Throughout the book, they ask questions to help the reader determine what sets them apart from competition; uncover the true target market and why they buy; develop the best materials to attract them; conduct the simple research to build effective marketing seminars; and generate leads that buy. I've developed my whole marketing plan following these steps, and it's working just like DeVries and Bryson said it would. This book remains on my desk within easy reach to keep me on track.