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CNN : Making News in the Global Market

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CNN's presence is felt in every part of the world, its brand name synonymous with news from everywhere, all the time. The same energy, boldness, and responsiveness to market opportunities that defined CNN's early years makes it today's company to watch and learn from in the business of international news. CNN: Making News in the Global Market chronicles how founder Ted Turner transformed his Atlanta-based company into a credible international news service in spite of his activist social agenda that challenged well-established journalistic traditions. Furthermore, his company's aggressive strategy of covering news whenever and wherever it happens, of breaking the news first, of going live from the scene, has frequently put the company in the uncomfortable position of shaping the events it relentlessly covers. This book uses first-hand accounts from many insiders, incorporating interviews with Ted Turner and company managers, with those who gather, produce, market and globally distribute the news, and with those who have signed on as CNN partners. The result is a revealing look at how an American company took shape around a strong leader, how it built and projected a world-class identity, and now prepares for stiff international competition.