Review
Beckman's workbook for communicators contains a treasure trove of good advice based on sound principles, all presented in an easy-to-follow format. --Mary Niehaus, "UC Magazine"
A workbook targeting communication students, and freelancers, [it] presents the nuts and bolts of computer software/hardware, oral and written communications..., business etiquette and professional collaboration. --Virginia Tech Magazine
A workbook targeting communication students, and freelancers, [it] presents the nuts and bolts of computer software/hardware, oral and written communications..., business etiquette and professional collaboration. --Virginia Tech Magazine
From the Author
Did you know that to a commercial printer, "k" doesn't mean a thousand? "M" does!
It's difficult to be fully conversant in all the facets of business communication. Whether you are studying to become a business communicator or already are freelancing at it, you need to be familiar with a variety of communication tools besides your own. I wrote this book to assist college students and business professionals with some of the tools, terminology and skills that are expected of today's communication professional, whether freelance or in-house.
In this book, you will find a one-stop overview of the information that such a person needs to know to be able to deal with others in a variety of professions. For example, I am a writer. When I established my own business in the early 1990s, I found that I had to be able to understand the terminology that printers use so I needed a quick lesson in printing terms.
If you survived your first-year English sequence, you might be familiar with the writing format recommended by the Modern Language Association, as described in the book "MLA Handbook for Writers of Research Papers," by Joseph Gibaldi. Did you know that the people who follow the MLA style are mostly English teachers? Other fields have their own style guides, which contain the specific terms for those fields. In my college business and technical writing classes, I had my students find a guide they might use in their professional fields. We take a look at some of those guides in Chapter 4 so that you can become familiar with what fits your industry's style.
Besides independents like me, many corporate communications professionals find that their colleagues have been downsized and "rightsized" or just gone on to greener pastures. Now those who remain behind are responsible for many types of communication tools with which they have no or little familiarity. This book provides a superficial explanation of different areas the communication professional needs to know, a glossary of terms, and an indication of where to go for in-depth information.
Perhaps I should have called it "The Last One Standing."
It's difficult to be fully conversant in all the facets of business communication. Whether you are studying to become a business communicator or already are freelancing at it, you need to be familiar with a variety of communication tools besides your own. I wrote this book to assist college students and business professionals with some of the tools, terminology and skills that are expected of today's communication professional, whether freelance or in-house.
In this book, you will find a one-stop overview of the information that such a person needs to know to be able to deal with others in a variety of professions. For example, I am a writer. When I established my own business in the early 1990s, I found that I had to be able to understand the terminology that printers use so I needed a quick lesson in printing terms.
If you survived your first-year English sequence, you might be familiar with the writing format recommended by the Modern Language Association, as described in the book "MLA Handbook for Writers of Research Papers," by Joseph Gibaldi. Did you know that the people who follow the MLA style are mostly English teachers? Other fields have their own style guides, which contain the specific terms for those fields. In my college business and technical writing classes, I had my students find a guide they might use in their professional fields. We take a look at some of those guides in Chapter 4 so that you can become familiar with what fits your industry's style.
Besides independents like me, many corporate communications professionals find that their colleagues have been downsized and "rightsized" or just gone on to greener pastures. Now those who remain behind are responsible for many types of communication tools with which they have no or little familiarity. This book provides a superficial explanation of different areas the communication professional needs to know, a glossary of terms, and an indication of where to go for in-depth information.
Perhaps I should have called it "The Last One Standing."
