Just how important is a strong corporate culture? Based on case studies of companies interviewed over a two year period, CONTRACTORS: Doing it Right Not Just Getting It Done answers that question with real life examples of companies that have seen outstanding results in one of the toughest markets around: construction contracting. Readers will gain an understanding of the importance of building and maintaining a strong culture as the key for the longevity and success of their business. Companies featured do not see themselves as competitors of the "two guys, a truck and a dog" (Oh yeah, don't forget the 90's style boom box!).Rather they strive to go far beyond that, providing a complete service to their customers, partnering with them, working to delight them in a wide variety of ways - from exceptional quality and craftsmanship to outstanding customer service. This book looks at elements of culture and branding as they relate specifically to the American construction industry. The companies reveal how their cultures began, have grown and changed and where they are going in the future. Challenges they have faced and are facing are also discussed. Interestingly, being a company that does the right thing is often a challenge itself! Mid-to large size companies in the construction industry will benefit from the stories and lessons learned discussed. Topics include: hiring, perception of your company, understanding the client perception, marketing and implementing change.
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About the Author
Mel DePaoli is the founder and president of Omicle, a change management company. She works with companies on how the core of their business directly affects the perception of their brand, which in turn affects their bottom line. She is a catalyst for change providing connections to the challenges that often elude businesses the most. She is the author of Contagious Think Pad and CONTRACTORS: Doing it Right Not Just Getting it Done and speaks on topics about the influence of culture and brand, understanding customer experience, social media, and creating a contagious culture mindset.
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More About the Author
Mel DePaoli is the founder and president of Omicle, a change management company. She works with companies on how the core of their business directly affects the perception of their brand, which in turn affects their bottom line. She is a catalyst for change providing connections to the challenges that often elude businesses the most. She is the author of "Contagious Think Pad", "CONTRACTORS: Doing it Right Not Just Getting it Done", and "Hiring a Contractor". She speaks on topics about the influence of culture and brand, understanding customer experience, social media, and creating a contagious culture mindset.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Contractors: Doing It Right Not Just Getting It Done,
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This review is from: CONTRACTORS: Doing it Right Not Just Getting it Done: Companies with Culture-Driven Brands (Paperback)
Mel's quick-read style is helpful for the busy contractor to capitalize on her insights and understanding of what takes a construction company from good to great. Her extensive case studies show the practical application of her knowledge. This useful guide will shine a light on why a contractor needs to understand there is more to being successful than meets the eye.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
"Doing It Right" is RIGHT ON!,
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This review is from: CONTRACTORS: Doing it Right Not Just Getting it Done: Companies with Culture-Driven Brands (Paperback)
Contractors: Doing it Right Not Just Getting It Done is a quick read full of insights from Mel DePaoli's in-depth research of 30 construction companies. What perfect timing for this book to appear as this industry starts to recover from the deepest recession since the 1930's. Companies profiled in the book reinforce the premise that culture makes a huge difference in their ability to succeed. Case studies suggest practical ways companies have implemented change, empowered employees (members of their "tribe") and built loyalty with their clients.
A favorite feature - the last chapter lists the key points from all previous chapters. I'm buying this book for all my clients in the construction industry! Mary Kay Beeby MK Consulting
0 of 1 people found the following review helpful:
2.0 out of 5 stars
Review of Contractors: Doing it right not just getting it done,
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This review is from: CONTRACTORS: Doing it Right Not Just Getting it Done: Companies with Culture-Driven Brands (Paperback)
This book was average. Mel hits some good points but it is not very in depth. At aoubt 90 big font pages, it's a quick read, but there's nothing you
won't find for free on the internet. Not a very good value for the price. Doug Masters President Masters Touch Building, Remodeling, and Design Medfield, MA [...]
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