CRM for the Common Man [Paperback]

Russ Lombardo (Author)

Book Description

ISBN-10: 0972826300 | ISBN-13: 978-0972826303 | Publication Date: March 20, 2003

CRM For The Common Man, by Russ Lombardo, identifies and discusses a business’ planning process, how to develop a CRM strategy for a business, and what needs to be done to ensure success of a customer relationship implementation. Since most businesses on average lose 50% of their customers every 5 years, a core objective of CRM is to improve customer retention. This is a critical business issue today and CRM can help to improve this for most companies. CRM For The Common Man helps businesses navigate through the confusion to guarantee a solid foundation for a successful CRM implementation.

CRM For The Common Man serves as a business-planning tool for any company. It provides practical, real-world advice and guidance for businesses wanting to implement a strategy to help retain their customers. This book does not recommend, compare, or evaluate CRM products, nor does it discuss technical implementations. Instead, CRM For The Common Man focuses on how to plan for a CRM implementation, rather than just how to do one.

Editorial Reviews

Review

If you are considering implementing CRM... Russ has provided you with an invaluable roadmap to ensure success in the process. -- Joe Outlaw, Research Director - Customer Relationship Management, Gartner, Inc., 2003

About the Author

A veteran of three decades in the high-tech industry with CRM and SFA developers such as SalesLogix (now Best Software) and GoldMine Software (now part of FrontRange Solutions), Russ Lombardo has put his experience into print to assist the "common man" in their quest for an effective CRM strategy. His background in successful sales process engineering with literally hundreds of clients throughout the U.S. uniquely qualifies him to assist the reader who is considering a CRM implementation for their business.

Russ’ unique understanding of the sales process and its effect on the client comes from his experience as a sales executive who built and managed large sales organizations. His knowledge spans both internal and external sales departments and includes successful experiences with automation of remote sales teams. This book is a compendium of the knowledge gained from those experiences and is designed to set the reader on the correct path for a successful implementation.

A nationally recognized speaker, writer, sales trainer, and CRM specialist; currently Russ is President of Las Vegas-based PEAK Sales Consulting – a firm dedicated to working with those organizations who need to develop, implement, or tune their sales and CRM processes. By developing and implementing successful sales processes and CRM strategies, then training sales teams about those processes as well as successful sales methodologies, PEAK Sales Consulting helps businesses exceed their goals. PEAK Sales Consulting can be reached at 702-655-5652 and email at [e-mail].

Product Details

• Paperback: 162 pages
• Publisher: Peak Sales Consulting (March 20, 2003)
• Language: English
• ISBN-10: 0972826300
• ISBN-13: 978-0972826303
• Product Dimensions: 8.5 x 5.5 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,990,865 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Too little content for the money, September 11, 2003

By A Customer

Amazon Verified Purchase

This review is from: CRM for the Common Man (Paperback)

If you have never heard of CRM or have very basic need for understanding of CRM this book may help, but for everyone somewhat invovled in CRM or thinking about CRM for their organization this book is way to simple and basic. Especially (!) for what it costs, there are better options out there.

5.0 out of 5 stars A great "Introduction to CRM" resource, January 9, 2004

By 

Michael W. Thomas (Atlanta) - See all my reviews

This review is from: CRM for the Common Man (Paperback)

For any audience that is unfamiliar with CRM and need an easy to read introduction this book is for them.
CRM strategies can be overwhelming and complicated but this book takes the reader through the basic concepts as well as direction on how to start the process.

5.0 out of 5 stars A helpful A to Z CRM planning Guide, October 20, 2003

By 

Joel M Viray (Los Angeles, CA United States) - See all my reviews

This review is from: CRM for the Common Man (Paperback)

CRM for the Common Man is a really helpful resource that teaches the blocking and tackling of CRM. To ensure the success of a CRM install, the basics for an implementation should really be addressed. This book does a great job of identifying what the basics are and how a company should plan to match their goals of CRM with their existing infrastructures and processes.