Customer Reviews

CRM for the Common Man

5 star:		(6)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

If you have never heard of CRM or have very basic need for understanding of CRM this book may help, but for everyone somewhat invovled in CRM or thinking about CRM for their organization this book is way to simple and basic. Especially (!) for what it costs, there are better options out there.

For any audience that is unfamiliar with CRM and need an easy to read introduction this book is for them.
CRM strategies can be overwhelming and complicated but this book takes the reader through the basic concepts as well as direction on how to start the process.

CRM for the Common Man is a really helpful resource that teaches the blocking and tackling of CRM. To ensure the success of a CRM install, the basics for an implementation should really be addressed. This book does a great job of identifying what the basics are and how a company should plan to match their goals of CRM with their existing infrastructures and processes.

CRM For The Common Man is an excellent planning tool for any business that intends on developing a CRM strategy. This book should be read before any technology is purchased, in fact, before any planning has begun. It's perfect for guiding a business down the right path to improved customer retention and CRM strategy planning. Filled with good anecdotal information and real-life stories, with the right touch of humor and entertainment.

Russ brings us back to what CRM is really about - increasing sales by meeting the needs and requirements of our customers, a back-to-basics concept we sometimes forget in our rush for the newest technologies.

"CRM for the Common Man" is a book every person involved in implementing or maintaining a CRM system should carry with them and read regularly for a reality check.

Written by sales trainer and CRM specialist Russ Lombardo (President of the Las Vegas-based organizational consulting firm PEAK Sales Consulting), CRM For The Common Man is not a detailed or a technical guide - rather it focuses upon general strategies thematically appropriate for successful Customer Relations Management within the structure of commercial business practices. Pragmatic advice, illustrative anecdotes, and sound logic fill the pages of this excellent and eye-opening guide specifically written with the big corporate picture firmly in mind.

Being through many CRM implementations I can say that I wish everyone would read this book before starting a CRM implementation. The author brings CRM down to the "street level". Too many books focus on technology, this book focuses on the planning aspect. This would be a great resource for anyone considering or planning a CRM initiative. It is a roadmap to CRM success.