Quantity:

Buy New


	Amazon Prime Free Trial required. Sign up when you check out. Learn More

Buy Used

Used - Like New See details

$45.98 & this item ships for FREE with Super Saver Shipping. Details

Fulfilled by Amazon

More Buying Choices

Have one to sell? Sell yours here

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work [Paperback]

Merlin Stone (Author), Bryan Foss (Author)

Price:	$95.00 & this item ships for FREE with Super Saver Shipping. Details
Deal Price:
	Special Offers Available
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Friday, February 3? Choose One-Day Shipping at checkout. Details

FREE Two-Day Shipping for students on millions of items. Learn more

Book Description

Publication Date: August 21, 2002 | ISBN-10: 0749436964 | ISBN-13: 978-0749436964

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; }

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today

Special Offers and Product Promotions

Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)

Customers Who Bought This Item Also Bought

The CRM Handbook: A Business Guide to Customer Rela... by Jill Dych�
4.7 out of 5 stars (31)

$38.09
Bank 2.0: How Customer Behavior and Technology Will... by Brett King
4.8 out of 5 stars (13)

$24.04
Business Model Generation: A Handbook fo... by Alexander Osterwalder
4.6 out of 5 stars (141)

$19.29
The Loyalty Effect: The Hidden Force Be... by Frederick F. Reichheld
4.8 out of 5 stars (33)

$11.96

Editorial Reviews

Review

"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

From the Publisher

One of IBM's leading experts on CRM in financial services, Professor Stone is internationally known and has written over 20 books, including Up, Close, and Personal? and, Successful Customer Relationship Marketing, also published by Kogan Page.

See all Editorial Reviews

Product Details

Paperback: 700 pages
Publisher: Kogan Page (August 21, 2002)
Language: English
ISBN-10: 0749436964
ISBN-13: 978-0749436964
Product Dimensions: 1.8 x 7.8 x 9.8 inches
Shipping Weight: 3.7 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #750,837 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Bryan Foss Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

What Other Items Do Customers Buy After Viewing This Item?

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) by Paul Greenberg Hardcover
5.0 out of 5 stars (5)

$21.92

Marketing Financial Services by Hooman Estelami Paperback
4.3 out of 5 stars (6)

$46.99

› Explore similar items

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

crm banking and finance(1)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook forum Never Again	31	10 hours ago
Textbook forum Textbook Buyback	3	1 day ago
Textbook forum I just received a "very good" textbook without its disc - what are your thoughts?	168	6 days ago
Textbook forum Never buy school textbooks. Download them to your reading device or computer	3	8 days ago
Textbook forum Buyer requested return but I haven't been paid by amazon yet?	2	14 days ago
Textbook forum Instructor Edition Textbooks?	5	15 days ago