Customer Reviews

CRM In Real Time: Empowering Customer Relationships

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You'll probably notice my name in the Editorial Review section. I've worked with Barton on our CRM project - and used his company to help develop our internal CRM strategy. Barton's unique People, Processes, Technology approach is a winner in my book. Whereas most company CRM initiatives either fail or come in way over budget...ours was on time, and under. I attribute this to learning the common pitfalls and in using Barton's services to help develop our strategy (both long and short term). I'd highly recommend giving it a read.

Barton Goldenberg is an inspirational speaker, consultant and author. He has great clarity of thought which comes through his writing. His insights in CRM come from his outstanding talent plus experience with clients over the years and his own personal encounters as a customer. The disciplines, principles and guidelines you read about will tell you some things you might already know but forgot. However, this is an original book Barton leads you to issues and critical factors which will surprise you. His foresight will warn you of the pitfalls when implementing CRM and the Real Time Enterprise. He will show you the art of the possible and warn you that you should not try to "boil the ocean". This book goes beyond the immediate CRM it can be applied to wider enterprise application implementations. A must have reference book which is truly independent - it contains pages of highly valuable consultancy advise you won't find anywhere else.

Goldenberg does it again by providing an insightful look into the CRM industry! His vast knowledge and years of experience really shine through. Not only a great read but also extremely helpful!

This is truly amazing book! Barton Goldenberg's book is a must have for anyone interested in maximizing their customer relationships!