or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
Sell Back Your Copy
For a $0.65 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
The Cadillac Story: The Postwar Years (Stanford General Books)
 
See larger image
 
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Cadillac Story: The Postwar Years (Stanford General Books) [Hardcover]

Thomas Bonsall (Author)
4.0 out of 5 stars  See all reviews (4 customer reviews)

List Price: $39.95
Price: $30.24 & this item ships for FREE with Super Saver Shipping. Details
You Save: $9.71 (24%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Only 8 left in stock--order soon (more on the way).
Want it delivered Thursday, February 2? Choose One-Day Shipping at checkout. Details

Book Description

Stanford General Books November 19, 2003
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself— which, as much as any industry, drove America’s growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.

In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac’s struggle to survive in a furiously competitive—and suddenly international—automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.


Frequently Bought Together

The Cadillac Story: The Postwar Years (Stanford General Books) + The Story of the Cadillac Eldorado (Classic Cars: An Imagination Library) + Cadillac: The Tailfin Years
Price For All Three: $78.84

Show availability and shipping details

Buy the selected items together
  • In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

  • The Story of the Cadillac Eldorado (Classic Cars: An Imagination Library) $23.00

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • Cadillac: The Tailfin Years $25.60

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details



Editorial Reviews

From the Inside Flap

The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself— which, as much as any industry, drove America’s growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac’s struggle to survive in a furiously competitive—and suddenly international—automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

About the Author

Thomas E. Bonsall is the author, most recently, of Disaster in Dearborn: The Story of the Edsel (Stanford, 2002) and More Than They Promised: The Studebaker Story (Stanford, 2000) Earlier books of his have won the Cugnot Award of the Society of Automotive Historians and the McKean Cup of the Antique Automobile Club of America.

Product Details

  • Hardcover: 240 pages
  • Publisher: Stanford General Books; 1 edition (November 19, 2003)
  • Language: English
  • ISBN-10: 0804749426
  • ISBN-13: 978-0804749428
  • Product Dimensions: 10.2 x 7.3 x 0.8 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,014,199 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

 

Customer Reviews

4 Reviews
5 star:    (0)
4 star:
 (4)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

18 of 18 people found the following review helpful:
4.0 out of 5 stars The second best book on the history of Cadillac..., December 29, 2003
By 
Dan Madoni (Corona, CA USA) - See all my reviews
This review is from: The Cadillac Story: The Postwar Years (Stanford General Books) (Hardcover)
[Attention editor: Please replace the existing review by "Mary Madoni" with this review. The previous review was written when I was accidentally logged in as Mary (my wife). I wrote to your customer service people about this problem and re-submitting the review under my own account was a suggested resolution, so here it is. Thank you.]

...the first is Bonsall's other Cadillac book, the out-of-print "Cadillac: The American Standard" (CTAS).

In fact, this book is essentially a near-verbatim subset of CTAS. Where CTAS begins in 1902 and ends right around 1994 (when it was published), this book begins in 1946 (hence "The Postwar Years" in the title), and seems to leave off right around the beginning of 2002 even though it includes references to 2003 and 2004 Cadillacs, (it seems that most of the copy covering 1946 to 1994 was lifted right out of CTAS).

The fact that the book makes no mention of the enthusiastic public reaction to the '02 Escalade and the CTS, as well as the incorrect reference to the '04 XLR as the "SLR" tell me that Mr. Bonsall probably wrapped up the manuscript in early 2002.

This is a bit problematic, because even though the rest of the book is thorough, engaging, and superbly researched, it sort of sputters once you hit 2002--when all the really cool new Cadillacs suddenly hit the market, (the new Escalade, EXT,and ESV; the CTS, SRX, XLR). From that point onward, it reads like reprinted Cadillac brochures (literally in some paragraphs) and signals an abrupt end to the author's thoughtful analysis and edge-of-your-seat storytelling. It's like watching Cinderella up to the point where the clock strikes midnight, and then being hit with a commercial for glass slippers and ending the story without ever getting to the Prince and all the "happily ever after" stuff.

Otherwise, this is an excellent book from the absolute best automotive writer on the planet. If you're a Cadillac enthusiast and you don't already have or can't get Bonsall's "Cadillac: The American Standard", then this book is a must-have. If you already have the other book and you don't mind shelling out some good money to fill in the space between 1994 and 2001, then this is also a good book to get.

Note that there are no color pictures in this book, although there are many very good pictures on most pages. This book is perfect as a history of Cadillac after WW2, but it isn't intended as a coffee table book. If you want beautiful photographs in a large book, check out Rob Wagner's "Cadillac: A Century of Excellence".

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


8 of 8 people found the following review helpful:
4.0 out of 5 stars 5 stars to the 1978 model year - 3 stars from 1979 to 2003, September 10, 2004
By 
Tom Makichuk (Kanata, Ontario Canada) - See all my reviews
This review is from: The Cadillac Story: The Postwar Years (Stanford General Books) (Hardcover)
Thomas Bonsall should be thanked for this book. The anecdotes he relates on the inner workings of General Motors, and how they impacted Cadillac, are worth the price alone. Unfortunately, his editors have done him a disservice as there is hardly a page without an awkward sentence, spell check-induced typo, misplaced end note, mislabelled photograph or inconsistency. Although the definitive book on Cadillac for the period from the 1979 Eldorado to the current Art + Science era has yet to be written, this book should be read together with Robert Ackerson's opus, Cadillac America's Luxury Car, to gain the most complete appreciation of the company's post-war history.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4 of 4 people found the following review helpful:
4.0 out of 5 stars The second best book on the history of Cadillac..., December 27, 2003
By 
M. Madoni (Corona, CA United States) - See all my reviews
(REAL NAME)   
This review is from: The Cadillac Story: The Postwar Years (Stanford General Books) (Hardcover)
...the first is Bonsall's other Cadillac book, the out-of-print "Cadillac: The American Standard" (CTAS).

In fact, this book is essentially a near-verbatim subset of CTAS. Where CTAS begins in 1902 and ends right around 1994 (when it was published), this book begins in 1946 (hence "The Postwar Years" in the title), and seems to leave off right around the beginning of 2002 even though it includes references to 2003 and 2004 Cadillacs, (it seems that most of the copy covering 1946 to 1994 was lifted right out of CTAS).

The fact that the book makes no mention of the enthusiastic public reaction to the '02 Escalade and the CTS, as well as the incorrect reference to the '04 XLR as the "SLR" tell me that Mr. Bonsall probably wrapped up the manuscript in early 2002.

This is a bit problematic, because even though the rest of the book is thorough, engaging, and superbly researched, it sort of sputters once you hit 2002--when all the really cool new Cadillacs suddenly hit the market, (the new Escalade, EXT,and ESV; the CTS, SRX, XLR). From that point onward, it reads like reprinted Cadillac brochures (literally in some paragraphs) and signals an abrupt end to the author's thoughtful analysis and edge-of-your-seat storytelling. It's like watching Cinderella up to the point where the clock strikes midnight, and then being hit with a commercial for glass slippers and ending the story without ever getting to the Prince and all the "happily ever after" stuff.

Otherwise, this is an excellent book from the absolute best automotive writer on the planet. If you're a Cadillac enthusiast and you don't already have or can't get Bonsall's "Cadillac: The American Standard", then this book is a must-have. If you already have the other book and you don't mind shelling out some good money to fill in the space between 1994 and 2001, then this is also a good book to get.

Note that there are no color pictures in this book, although there are many very good pictures on most pages. This book is perfect as a history of Cadillac after WW2, but it isn't intended as a coffee table book. If you want beautiful photographs in a large book, check out Rob Wagner's "Cadillac: A Century of Excellence".

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews


Only search this product's reviews



What Other Items Do Customers Buy After Viewing This Item?


Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums



So You'd Like to...


Create a guide


Look for Similar Items by Category


Look for Similar Items by Subject