Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2. -- Patrick Byrne CEO, Overstock.com
Steve Krug nailed Web marketing philosophy in Dont Make Me Think. Now its time to get practical. -- Jim Sterne, Author
The Eisenbergs will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it. -- Roy H. Williams, Author
About the Author
Bryan Eisenberg is Co-founder and Chief Persuasion Officer of Future Now, Inc., Bryan Eisenberg has been developing and incorporating expert online persuasion techniques since 1998. He publishes Future Nows award-winning newsletter GrokDotCom
and authors the ClickZ column "ROI Marketing." Bryan is co-author of Persuasive Online Copywriting
and The Marketers Common Sense Guide to E-Metrics.
He is also a founder and Chairman of the Web Analytics Association, and co-inventor of Persuasion Architecture. Bryan lives in Brooklyn with his wife and daughter.
Jeffrey Eisenberg is Co-founder and CEO of Future Now, Inc. and of Persuasion Architecture Inc., Jeffrey is a well respected expert and featured speaker in the field of ebusiness. Jeffrey teaches at Wizard Academy and runs seminars for companies as diverse as Computer Associates, PriceWaterhouseCoopers, Allegis Group, Volvo, Agora Inc., and LowerMyBills. Co-author of Persuasive Online Copywriting, Jeffrey is also co-inventor of Persuasion Architecture. He lives in Brooklyn with Cindy and their three dogs.