Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Jeffrey Eisenberg is Co-founder and CEO of Future Now, Inc. and of Persuasion Architecture Inc., Jeffrey is a well respected expert and featured speaker in the field of ebusiness. Jeffrey teaches at Wizard Academy and runs seminars for companies as diverse as Computer Associates, PriceWaterhouseCoopers, Allegis Group, Volvo, Agora Inc., and LowerMyBills. Co-author of Persuasive Online Copywriting, Jeffrey is also co-inventor of Persuasion Architecture. He lives in Brooklyn with Cindy and their three dogs.
Still working my way through the book (life happens). What I've read so far is good.Published 6 months ago by KYGurl94
Reading isn't the goal of your website. Getting the reader to take action is. This book belongs on your desk so you always remember how to do it. Read morePublished 9 months ago by Holly
This book is so outdated, it should have a polyester book jacket. I blame this book for most of my sadness in life. Read morePublished 9 months ago by Dingus Magee
One of the best books I've read about how to make a website efficient.Published 12 months ago by Frederic Reillier
This book has great real life in-depth examples of how businesses have used or developed their strategy. I haven't finished it yet but well worth buying. Read morePublished 21 months ago by Karen MacMurray
Through no fault of its own, this book is old hat just because it's 6 years old. Back in 2007 there might have been some new ideas here, but by now if anyone hasn't learned all... Read morePublished on August 30, 2013 by Book tramp
For once some useable information on how to improve online conversion without all the usual fluff. I keep this volume handy
when I'm putting together my new sites. Read more
A colleague recommended this book specifically because I've been working on improving the calls to action I create on client websites. Read morePublished on November 20, 2012 by Don
We are all looking to get as many takeaways from these types of books as possible with having to read through to much fluff but this one misses the mark and pretty bad. Read morePublished on September 30, 2011 by Brian Horgan