Call the Briefing! [Illustrated] [Hardcover]

Marlin Fitzwater (Author)

Book Description

Publication Date: October 17, 1995

For ten years, Marlin Fitzwater was White House spokesperson for Presidents Reagan and Bush--longer than any other spokesperson. This vivid memoir offers Fitzwater's clear-eyed, often astounding account of how the White House--and the press--works. of photos.

Editorial Reviews

From Publishers Weekly

Presidential press spokesman from 1983 to 1993, Fitzwater offers few revelations (other than accounts of cabinet members' spats) but engaging recollections of the "psychological wars" he helped fight in the briefing room with the White House press corps. He also relates his Kansas childhood and his teenage attraction to journalism, as well as his move to the Washington bureaucracy. Fitzwater hardly appears ideological, offering few of his own political views, but his infrequent revisionism?suggesting that Bush should have been more expressive in his response to the fall of the Berlin Wall?makes for interesting reading. He offers tart views, though, of adversaries like the producers of 60 Minutes or Andrew Rosenthal, whose New York Times story about Bush's struggle with a supermarket scanner misled the public, according to the author, yet was picked up by most media. Increased competition, from unprincipled organs of information, Fitzwater fears, now makes it tough for ethical journalists to adhere to their own standards. Photos not seen by PW. Author tour.
Copyright 1995 Reed Business Information, Inc.

From Library Journal

With candor, wit, and fascinating detail, Fitzwater, press secretary to both Presidents Reagan and Bush, has written an excellent account of what goes on behind the scenes in the news media's coverage of the White House. He offers a rare insider's view of the "lions of the press," pulling few punches but also recognizing those reporters of talent and integrity. A surprise is Fitzwater's balanced assessments of many White House denizens; a lot is new here. And his chapter on the 1992 presidential campaign is worth the price of the book. His description of the confused, demoralized, "organizational fiasco" that was the Bush campaign is positively chilling. Recommended for all libraries.
-?Chet Hagan, Berks Cty. P.L. System, Pa.
Copyright 1995 Reed Business Information, Inc.

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Product Details

• Hardcover: 399 pages
• Publisher: Crown; 1st edition (October 17, 1995)
• Language: English
• ISBN-10: 0812922964
• ISBN-13: 978-0812922967
• Product Dimensions: 9.7 x 6.8 x 1.5 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #3,721,491 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Outstanding Insider's View of the White House, January 13, 2003

By 

Christopher J. Martin (Alexandria, VA) - See all my reviews
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This review is from: Call The Briefing (Hardcover)

Fitzwater's book is perhaps one of the finest insiders views of the White House and the White House press corps to ever be published.
Fitzwater details the inner workings of the Reagan White House like none other, including the scandals and how they did not affect the inside of the White House regardless of the pressure from the media. His admiration for Ronald Reagan is palpable in this book, however he's not as favorable to George Bush. While it's clear he personally likes Bush, it's also clear that he did not agree with Bush's policies and the rest of the Bush White House team as much as he seemed to agree with much of the Reagan White House. However, overall the only person to come out of Fitzwater's book looking bad is John Sununu the former Chief of Staff. He comes off as paranoid and really a generally nasty guy.
Fitzwater also writes probably the finest view of why Bush lost the 1992 Presidental race and the bungling inside of the White House that caused it. Unfortunately he avoids writing much about the invasion of Panama and Desert Storm, two of the biggest events of the Bush Presidency. Fitzwater rationalizes this by stating many other books will be written on those two events, however I would liked to have known how he handled it in terms of the briefings and the announcement of the invasion of Panama and the beginning of Desert Storm.
Overall, this is a fine book and should be read by anyone who wants an insider's view of what the Washington Press Corps and their relationship with the White House is really like as well as anyone interested in how Bush managed to turn huge popularity raitings during and after Desert Storm into a political defeat in 1992.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Riveting Tale of Real-Life Politics, September 30, 2001

By 

"consortpinguin" (Sandown, NH) - See all my reviews

This review is from: Call The Briefing (Paperback)

"Call the Briefing" by Marlin Fitzwater puts you inside the White House. The reader is brought right to the Podium, fielding questions from a voracious Press Corps ready to do almost anything for a story. And you are there with the President and the Cabinet, discussing strategy and estimating every action's media reaction.It was hard to put this book down. You meet the very idealistic Ronald Reagan and the very professional George H. W. Bush through the eyes of the man who served a Press Secretary in both Administrations. Mr. Fitzwater's longevity in that position attests to his skill at working with the White House insiders and the news media.

Many of the events covered are specific to the Reagan and Bush days, but you also experience the many duties of the White House Press Secretary in any Administration, a role that could give ulcers to almost anyone. This gave me a real appreciation of the "24/7" crises White House Staff in any Administration, must battle every day.I especially liked Mr. Fitzwater's writing, honed through years of experience. I liked his ability to paint events in a terse yet rich way. All the journeys of Marlin Fitzwater come alive, starting as a farm boy in Abeliene, Kansas and a reporter and editor in small-town Kansas newspapers.

Although he had originally wanted a career as a journalist, his opportunity came on the other side of the podium, handling public relations at Government agencies. Mr. Fitzwater got his baptism by fire at the Environmental Protection Agency, handling the hot potato of the Three Mile Island Nuclear leak. For better or worse, it is the news media which ultimately decides what is news and how that news is presented to the public. But their power is even greater than we perceive. They can choose to make any particular event, such as a Presidential Speech, front-page headline news or bury it on the Obituary page.

Mr. Fitzwater handled his dual challenge very well: to communicate the Administration's activities in the most favorable light, and at the same time building trust among the White House Press Corps by being fair and honest. One sees the successes, such as the Summit Meetings held by both Presidents Reagan and Bush with Premiere Gorbachev of the Soviet Union. And you see the bad times, such as the unfortunate illnesses suffered by Mr. Bush at Camp David and again in Japan, which caused many people to question his ability to finish his term. The reader also learns about the successes and failures of the Movers and Shakers in the White House, from Caspar Weiberger and Iran-Contra to the rise and fall of the autocratic Chief of Staff John Sununu. And of course the Media are happy to make a story at anyone's expense.

Definitely five stars, and recommended for anyone who wants to know more about what happens in White House and how it affects the Nation.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great stories that illustrate how politics and the press impact each other, August 8, 2005

By 

Craig Matteson (Saline, MI) - See all my reviews
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This review is from: Call The Briefing (Paperback)

Marlin Fitzwater is still, in my mind, the supreme model of a press secretary. He was sharp, quick witted, capable of being funny, and honest. This is a terrific book that not only lets us in on what a press secretary's job is really like, he gives us the inside story on many important events in the second Reagan and Bush administrations. He also tells delicious stories about the Whitehouse press corps that are entertaining and informative.

The author provides enough of his own biography, about fifty pages, to give us a better idea how he became who he is and how he came to Washington and ended up working for Larry Speakes, Reagan's press secretary at the time. He grew up on a Kansas wheat farm, ended up working at some small newspapers and working his way through college like many of us less well to do children of the middle and working classes did and do.

He provides some key insights into the Reagan administration and is not afraid to say when he thinks Reagan was less than successful or what his weaknesses were, in his view. However, he is also extremely positive and explains where he thinks Reagan received bad advice and was less than well served by certain advisors.

The accounts of the Bush administration are also excellent. Each anecdote is not only interesting but is used to illustrate some principle of the media in Washington and how the feebback between the press and politics works. The campaign between Bush and Clinton, whom the press adored, is especially illustrative.

Each press secretary nowadays writes a book about their time in the hot seat, and they are usually good. After all, they are in that job because they know how to tell a story and communicate with the media and through them with us. But Fitzwater's book is a special example that sets the standard for all the rest.