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At Callaway Golf, they understand your search--your quest for the pure shot. For 25 years, they've helped more golfers experience the sweet sensation of perfectly striking the ball more often. Every day, they work to find new ways to deliver that ideal moment when everything comes together. The feeling that starts when the club meets the ball then travels through your arms and straight to your heart. Ely Callaway, their founder, understood that in the heart of every golfer lies the desire to enjoy more pure shots more often. That's why he built a company based on that very philosophy. He brought big thinkers and big technology to an ancient game, challenging the status quo every step of the way. Today, more than a quarter-century later, the game and their product line have grown, but the quest for pure remains. Callaway Golf represents the passion that lives in the heart of every golfer. Whether it's the first time or the next time, pure is their promise.