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Calvin Coolidge
 
 
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Calvin Coolidge [Hardcover]

David Greenberg (Author)
3.5 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

December 26, 2006
The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership
 
He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said.

But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans--a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.

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Calvin Coolidge + Warren G. Harding: The American Presidents Series: The 29th President, 1921-1923 + Herbert Hoover: The American Presidents Series: The 31st President, 1929-1933 (American Presidents (Times))
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Editorial Reviews

From Publishers Weekly

As America's 30th president, Calvin Coolidge, popularly known as "Silent Cal," had a record that "was neither substantial nor enduring"; still, Ronald Reagan considered him "one of our most underrated presidents," and historian and author Greenberg (Nixon's Shadow) sets to find out why in a precise and objective record of Coolidge's long political career. If Coolidge's commitment to minimalist government in turn minimized his contributions to the nation, he was regarded well during his two terms, probably because of "robust economic productivity" and his prescient use of growing public relations infrastructure, utilizing radio, film and photography to run a front-porch campaign "long before the term 'photo op' was coined." Coolidge's personal commitment to austerity allowed him to"pare spending in almost every government department" and cut taxes four times; by the "end of his second term, most Americans paid no federal income tax at all." Though Black Thursday devastated the stock market on his watch in 1929, at the end of his presidency "standard accounts affix some blame to his policies," but "even Coolidge's harshest critics agree that the roots of the Depression lie deeper than any policies of one man." Greenberg's history takes readers ably but unsurprisingly from rustic, post-Civil War Vermont to, in Coolidge's words, "a new era to which I do not belong," showing along the way how his personality and politics helped him regain relevancy in political struggles yet to come.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

The famously taciturn thirtieth president, affectionately dubbed Silent Cal, had been an award-winning student orator and delivered effective if unexciting speeches throughout his political career (must have: he lost only one election in 30 years). He conducted more presidential press conferences (his immediate predecessor, Harding, invented them) than any other president. He embraced radio and the movies, the modern media of his day, and provided photo ops at the drop, or replacement--he once donned an Indian ceremonial headdress--of a hat. He really was reserved, but he cultivated his relative silence to suggest humility and perspicacity; fortunately, he also had a ready, dry wit. Intellectuals and pundits groaned about him, but the general public, including, then and later, Ronald Reagan, adored him. Greenberg argues that while his management of his image was ahead of his time, his conception of presidential power--limited, hands-off, better delegated--was utterly of it. Coolidge was, Greenberg implies, a true progressive conservative, genially fatalistic about change, indulging its benefits while deploring the altered morals it facilitated. Ray Olson
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 224 pages
  • Publisher: Times Books; First Edition edition (December 26, 2006)
  • Language: English
  • ISBN-10: 0805069577
  • ISBN-13: 978-0805069570
  • Product Dimensions: 8.3 x 6.3 x 0.8 inches
  • Shipping Weight: 12.5 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #251,981 in Books (See Top 100 in Books)

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Customer Reviews

17 Reviews
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Average Customer Review
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45 of 55 people found the following review helpful:
3.0 out of 5 stars Coolidge truly deserved a better biographer, September 26, 2007
By 
C. A. Temm (Salem, AL United States) - See all my reviews
(REAL NAME)   
This review is from: Calvin Coolidge (Hardcover)
As many small "r" republicans and libertarians have noted, Coolidge is truly underrated. Unfortunately this biography will not do overly much to boost his image or reputation.

Mr. Greenberg's political beliefs get in the way of a non-partisan review of Calvin Coolidge. He does not much like his hands off philosophy nor very obviously, his small government/non intereference beliefs. This gets in the way of real examination of the man and his accomplishments. Though he admits to admiring aspects of the man's personal life, he cannot extend that admiration to Coolidge's lack of ambition or vision as president.

From the begining of his national notice as governor of Taxachusetts, Coolidge is portrayed as a man who dithers from indecision rather than a man who refuses to overstep his potical boundaries (police strike of 1919). Greenberg labels Coolidege's propensity to delegate rather than do things himself as weakness rather than sound executive ability.

He does note Coolidge's accomplishments in the use of radio (the new media then)to actually contact the people in lareg numbers. His ability to use the medium let him avoid the Congress and go direct to the people, something few presidents have forgotten since. With this use of radio and regularly scheduled presss conferences, he was the first 'modern' president.

Greenberg's personal political philosophy gets in the way too many times of the process of looking into Coolidge. From the falsehood of tax cuts "costing the Treasury money better spent on infrastructure" (how about what taxpayers would have done with it?) to his deploring of Coolidge's decision to let the ICC languish rather than up its choking of the American railroads (FDR reversed that quickly enough, look at that result),Greenberg fails to keep his personal views from is often a pleasurable read. He does note very astutely that Coolidge was no true laissez faire man but rather on tariffs at least, a traditional Republican out for big protective tariffs.

He does grudgingly though note that Coolidge was a true believer in the limits of political power. It would be this belief that would cause him to declare that he would not run for reelection. As Coolidge himself said, "the office has lost its attraction for me..."

Perhaps its Coolidge's style, concern for the taxpayer, and overall simplicity that many Americans long for. For sure, many of us would love to see someone in office who did not have to pronounce on every event in the nation like our last few decades of leaders have gotten into the habit of doing...

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28 of 39 people found the following review helpful:
1.0 out of 5 stars Economic Illiteracy, June 17, 2008
By 
Joseph Somsel (Silicon Valley, California) - See all my reviews
(REAL NAME)   
This review is from: Calvin Coolidge (Hardcover)
The author is functionally illiterate in economics or at least so blinded by his contemporary liberalism that he ignores the plain reading of US history. While the author considers the prosperity of the 20's the effect of preceeding Wilsonian "investment" (ie deficit spending) he ignores the effect of tax cuts under Harding and Coolidge. Is it just coincident that the economy prospers after the Harding/Coolidge, the Kennedy, the Reagan, and the Bush tax cuts? He also ignores the general productivity enhancements of the automobile, radio, and electricity, all products of private enterprise rather than government intervention

The author is also inconsistent in that he repeatedly notes the broadly rising prosperity of an expanding middle class during the 20's then claims the Great Depression was caused, in part, by income inequalities. Nothing about the huge tax increases of Herbert "Wonder Boy" Hoover and FDR as well as the erroneous policies of the Fed that collapsed the money supply. While the relative stagnation of the farming sector is noted, the author doesn't correlate that with increased yields from tractors, rural electrification, and fertilizer. We just didn't need as many farmers in 1929 as we did in 1919 to feed a growing population.

The stock market bubble is discussed repeatedly too and Coolidge critized for not taking the steps of Federal market intervention that would have surpressed the speculation. Yet the author notes the general opinion that the stock market crash had little to do with the general depression.

The author is on firmer ground covering Coolidge's relationship with and use of mass media, especially radio and photography. Given the author's professorship in media studies at Rutgers, this should not surprise. Unfortunately, he also claims to be a professor of history. If true, woe be our college students!

What saves the book from being a total waste of money is the character sketches of Coolidge and his wife. He does seem a genuinely admirable person. Even the author likes him.

In summary, the book is prime example of the decadence of American academia. So immersed in their own liberal claptrap, how they can cash their taxpayer-funded paychecks is beyond my moral comprehension.

Pstscript: Upon further consideration, I should have given the book two stars instead of just one based on the personality sketches alone. However, I'm not allowed to revise that part of the review.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars .Good characterization of a very private president, December 26, 2010
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This review is from: Calvin Coolidge (Hardcover)
This particular entry in The American Presidents Series is fairly well-written and engaging. One of the themes the author continually develops about this popular former president is that he was a reserved and intensely private character and as such, his biography is more difficult to write. In spite of this, the author does a pretty good job of covering President Coolidge's life and his impact. Most readers probably already know that Coolidge was famous for being somewhat of a figure of stability and sparse intervention during a time of economic prosperity and political stability (relatively speaking) at home and abroad. He is seen as having presided over the good times while his successor gets much of the blame for the Great Depression that followed. However, most people are probably unaware that this humble, private man who was dedicated to efficiency and integrity was also a groundbreaking president in his use of the media to connect to average Americans. He was one of the first presidents to make use of radio, motion pictures and media interviews on a regular basis in a way that ushered in more modern practices that we are used to seeing nowadays. This is an additional theme to the book and one that makes Coolidge an interesting study in contrasts. The author suggests that Coolidge, who languished for many years in public thought because his brand of trickle-down laissez faire economics became discredited after the advent of the Great Depression, has become more relevant in the last few decades because of the resurgence in popularity of these ideas. In general, the reader of this biography will find a nice balance between the personal story of the rise of this unlikely but popular president and a characterization of the times in which he lived. Not everything about Coolidge and his time in office is presented as being positive but the final verdict is fair and favorable.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
police strike
Key Phrases - Capitalized Phrases (CAPs): (learn more)
White House, United States, Calvin Coolidge, Theodore Roosevelt, New York Times, League of Nations, Teapot Dome, New England, Wall Street, Woodrow Wilson, Edmund Starling, Frank Stearns, New Republic, Republican Party, Silent Cal, Bascom Slemp, Franklin Roosevelt, Henry Cabot Lodge, Herbert Hoover, Old Guard, Plymouth Notch, Bruce Barton, Dawes Plan, Harlan Fiske Stone, Hiram Johnson
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