For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.
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About the Author
This new book follows the popular Camel Cigarette Collectibles: The Early Years, 1913-1963, also by Douglas Congdon-Martin.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
need more entries,
By A Customer
This review is from: Camel Cigarette Collectibles: 1964-1995 (Paperback)
good overall price guide for three years ago but the same items are listed to many times. could have put thousands of other items into the book and still used the same amount of space. there are so many more camel collectibles now, especially with joe dead, but NOT FORGOTTEN!
2 of 5 people found the following review helpful:
3.0 out of 5 stars
Quite good Camel book,
By A Customer
This review is from: Camel Cigarette Collectibles: 1964-1995 (Paperback)
Funny, but not as interesting as the other book (Camel 1913-63).
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