Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
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"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." Choice "Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations." Political Science Quarterly "[T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy." Medienwissenschaft, Issue 4, 2008
Book Description
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising?
Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising.
Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising.
Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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differential effects hypothesis, general political information, given media market, contrast ads, presidential advertising, positive ads, negativity hypothesis, louse races, partisan hypothesis, policy ads, presidential ads, advertising tone, election fairness, negative ads, ads broadcast, advertising exposure, campaign ads, campaign advertising, negative advertising, campaign interest, political advertising, positive exposure Key Phrases - Capitalized Phrases (CAPs): (learn more)
Life Style, Wisconsin Advertising Project, Election Day, Wheel of Fortune, United States, John Kerry, Social Security, Media Intelligence, Early Show, Good Morning America, Today Show, High Info, All Advertising, General Political Info, American National Election Studies, Effects of Ad Exposure, Judge Judy, Oprah Winfrey Show, New York Times, Advertising Positive Ads, New Jersey, Exposure Measures, Political Independents Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
differential effects hypothesis, general political information, given media market, contrast ads, presidential advertising, positive ads, negativity hypothesis, louse races, partisan hypothesis, policy ads, presidential ads, advertising tone, election fairness, negative ads, ads broadcast, advertising exposure, campaign ads, campaign advertising, negative advertising, campaign interest, political advertising, positive exposure Key Phrases - Capitalized Phrases (CAPs): (learn more)
Life Style, Wisconsin Advertising Project, Election Day, Wheel of Fortune, United States, John Kerry, Social Security, Media Intelligence, Early Show, Good Morning America, Today Show, High Info, All Advertising, General Political Info, American National Election Studies, Effects of Ad Exposure, Judge Judy, Oprah Winfrey Show, New York Times, Advertising Positive Ads, New Jersey, Exposure Measures, Political Independents Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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