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Editorial Reviews
Review
"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." Choice "Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations." Political Science Quarterly "[T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy." Medienwissenschaft, Issue 4, 2008
Product Description
See all Editorial Reviews
"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." Choice "Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations." Political Science Quarterly "[T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy." Medienwissenschaft, Issue 4, 2008
Product Description
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
See all Editorial Reviews
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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differential effects hypothesis, general political information, given media market, contrast ads, presidential advertising, positive ads, negativity hypothesis, louse races, partisan hypothesis, policy ads, presidential ads, advertising tone, election fairness, negative ads, ads broadcast, advertising exposure, campaign ads, campaign advertising, negative advertising, campaign interest, political advertising, positive exposure Key Phrases - Capitalized Phrases (CAPs): (learn more)
Life Style, Wisconsin Advertising Project, Election Day, Wheel of Fortune, United States, John Kerry, Social Security, Media Intelligence, Early Show, Good Morning America, Today Show, High Info, All Advertising, General Political Info, American National Election Studies, Effects of Ad Exposure, Judge Judy, Oprah Winfrey Show, New York Times, Advertising Positive Ads, New Jersey, Exposure Measures, Political Independents Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
differential effects hypothesis, general political information, given media market, contrast ads, presidential advertising, positive ads, negativity hypothesis, louse races, partisan hypothesis, policy ads, presidential ads, advertising tone, election fairness, negative ads, ads broadcast, advertising exposure, campaign ads, campaign advertising, negative advertising, campaign interest, political advertising, positive exposure Key Phrases - Capitalized Phrases (CAPs): (learn more)
Life Style, Wisconsin Advertising Project, Election Day, Wheel of Fortune, United States, John Kerry, Social Security, Media Intelligence, Early Show, Good Morning America, Today Show, High Info, All Advertising, General Political Info, American National Election Studies, Effects of Ad Exposure, Judge Judy, Oprah Winfrey Show, New York Times, Advertising Positive Ads, New Jersey, Exposure Measures, Political Independents Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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80% buy the item featured on this page: Campaign Advertising and American Democracy$25.95 |
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8% buy Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion) $23.40 |
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4% buy Who Deliberates?: Mass Media in Modern Democracy (American Politics and Political Economy Series) $14.00 |
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4% buy Choices and Changes: Interest Groups in the Electoral Process $23.95 |
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