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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication) Paperback – June 16, 2010

ISBN-13: 978-0313383434 ISBN-10: 031338343X Edition: 4th

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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication) + The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office + Winning Elections: Political Campaign Management, Strategy, and Tactics
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Product Details

  • Series: Praeger Studies in Political Communication
  • Paperback: 250 pages
  • Publisher: Praeger; 4 edition (June 16, 2010)
  • Language: English
  • ISBN-10: 031338343X
  • ISBN-13: 978-0313383434
  • Product Dimensions: 9.1 x 5.9 x 0.8 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #55,540 in Books (See Top 100 in Books)

Editorial Reviews

Review

• Presents valuable perspectives on voting behavior, such as partisan polarization, the effect of negative campaigning, and the impact of early voting

• Explores critical campaign finance topics, including adjustments since McCain/Feingold, Internet-based fundraising, and the transformation of party organizations

• Examines the continued importance of 527s and other camouflaged exogenous actors

• Offers a current reference of illustrative material and bibliographic citations updated to 2009



• A complete chronology details the evolution of modern campaign management

• Illustrations throughout the text help bring topics to life

• Clear concept maps clarify various targeting techniques

• A bibliography of sources further the reader's study of political campaigning

Book Description

In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.


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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Yeshwanth Bhavane on August 23, 2013
Format: Paperback
Whether an amateur or a seasoned politician, anybody who is interested in modern day politics should read this book. It not only details strategies for a campaign but also has reference to some of the best books on political campaigning.
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0 of 3 people found the following review helpful By Ed Dunin-Wasowicz on April 7, 2014
Format: Paperback Verified Purchase
Arrived in great condition, yet to read it. But looking foward to doing so. A flip through the pages scanning has been rewarding.
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