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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication) Paperback – June 16, 2010

ISBN-13: 978-0313383434 ISBN-10: 031338343X Edition: 4th

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"Trust Betrayed: Barack Obama, Hillary Clinton, and the Selling Out of America's National Security"
For eight years, ex-Navy SEAL sniper Scott Taylor served his country in the same region of Iraq as American Sniper author Chris Kyle. After he was injured during Operation Iraqi Freedom, Taylor came home--and discovered the Obama administration was leaking sensitive intelligence information for political gain. Find out more
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication) + The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office + The Victory Lab: The Secret Science of Winning Campaigns
Price for all three: $44.82

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Product Details

  • Series: Praeger Studies in Political Communication
  • Paperback: 250 pages
  • Publisher: Praeger; 4 edition (June 16, 2010)
  • Language: English
  • ISBN-10: 031338343X
  • ISBN-13: 978-0313383434
  • Product Dimensions: 6.1 x 0.6 x 9.2 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #274,402 in Books (See Top 100 in Books)

Editorial Reviews

Review

• Presents valuable perspectives on voting behavior, such as partisan polarization, the effect of negative campaigning, and the impact of early voting

• Explores critical campaign finance topics, including adjustments since McCain/Feingold, Internet-based fundraising, and the transformation of party organizations

• Examines the continued importance of 527s and other camouflaged exogenous actors

• Offers a current reference of illustrative material and bibliographic citations updated to 2009



• A complete chronology details the evolution of modern campaign management

• Illustrations throughout the text help bring topics to life

• Clear concept maps clarify various targeting techniques

• A bibliography of sources further the reader's study of political campaigning

Book Description

In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.

Customer Reviews

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Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Yeshwanth Bhavane on August 23, 2013
Format: Paperback
Whether an amateur or a seasoned politician, anybody who is interested in modern day politics should read this book. It not only details strategies for a campaign but also has reference to some of the best books on political campaigning.
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0 of 1 people found the following review helpful By Jeffrey Kotynia on October 3, 2014
Format: Paperback Verified Purchase
I love this book. It paints the policy craft from a theoretical angle focusing on what did/didn't work in the past and how some of those decisions are still relevant today. I recently obtained a campaign management position for a Circuit Ct. Judge after working in the Michigan Legislature and could not put this book down. Anyone seriously considering campaign management as a profession, would be best prepared by reading this book.
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0 of 6 people found the following review helpful By Ed Dunin-Wasowicz on April 7, 2014
Format: Paperback Verified Purchase
Arrived in great condition, yet to read it. But looking foward to doing so. A flip through the pages scanning has been rewarding.
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
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