Amazon.com: The Campaign: Using Purpose to Fuel Big Business Goals: Nikos Mourkogiannis: Books

Review

Praise for Purpose:

"The book . . . makes some refreshing points about the value of integrity and having a genuine vision of one's business."--Los Angeles Times

"A thoughtful, passionate book about a subject that is at once very simple and highly complex . . . Mourkogiannis' thinking, and prose, are wise throughout."--Financial Executive

"Nikos is the genuine Philosopher Consultant--with him you gain completely new insights."--Sir John Parker, Chairman, P&O and National Grid

Product Description

In the much-anticipated follow-up to his landmark business book Purpose, Nikos Mourkogiannis illustrates how leadership ideas can be put into practical action through top management teams. He addresses group dynamics, specifically in the context of big company campaigns and goals. Drawing on examples from multiple industries, he shows how companies can best achieve their goals. He dispenses with the old model of the lone CEO who sweeps in and recreates a company. Instead, he argues that an organization must remain flexible, creative, even improvisatory, and that it must empower its members, committing them to a common goal and investing them in a shared purpose.

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Product Details

Hardcover: 256 pages
Publisher: Palgrave Macmillan (September 1, 2012)
Language: English
ISBN-10: 0230605311
ISBN-13: 978-0230605312
Amazon.com Sales Rank: #3,816,491 in Books (See Bestsellers in Books)

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