The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help political enthusiasts and everyday people alike make sense of how and why campaigns are changing, this group of well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.
Contributors include Robert G. Boatright, Tad Devine, Peter L. Francia, Joseph Graf, Nina Therese Kasniunas, Wesley Y. Joe, Jeremy D. Mayer, Candice J. Nelson, Tari Renner, Mark J. Rozell, Richard J. Semiatin, Ronald G. Shaiko, Dick Simpson, and Clyde Wilcox.
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About the Author
Richard J. Semiatin is assistant professor of government at American University. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in their Political Engagement Project (PEP) from 2002 to 2005. Semiatin specializes in campaigns and elections and is the author of the book Campaigns in the 21st Century, as well as book chapters, articles, and six monographs.
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First Sentence:
"YOU SAY SOMETHING TODAY, and it will be on the air in eight or nine minutes." I Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
turnout mail, lifestyle targeting, online polling, earned media, voter files, provisional ballots, public financing system, voter mobilization, online politics, political blogs, precinct work, online fundraising, election administration, issue ads, federal races, voting equipment, campaign finance regulation Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Democratic Party, John Kerry, Howard Dean, White House, Republican Party, Supreme Court, Washington Post, United States, Federal Election Commission, Campaign Finance Institute, John Edwards, Second Life, New Hampshire, Levin Amendment, House of Representatives, Joseph Graf, Anthony Corrado, North Carolina, Bernie Sanders, Hillary Clinton, Republican National Committee, Democratic National Committee, Richard Smolka, President Bush Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
"YOU SAY SOMETHING TODAY, and it will be on the air in eight or nine minutes." I Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
turnout mail, lifestyle targeting, online polling, earned media, voter files, provisional ballots, public financing system, voter mobilization, online politics, political blogs, precinct work, online fundraising, election administration, issue ads, federal races, voting equipment, campaign finance regulation Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Democratic Party, John Kerry, Howard Dean, White House, Republican Party, Supreme Court, Washington Post, United States, Federal Election Commission, Campaign Finance Institute, John Edwards, Second Life, New Hampshire, Levin Amendment, House of Representatives, Joseph Graf, Anthony Corrado, North Carolina, Bernie Sanders, Hillary Clinton, Republican National Committee, Democratic National Committee, Richard Smolka, President Bush Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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