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New Media Campaigns and the Managed Citizen (Communication, Society and Politics)

ISBN-10: 0521612276
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Editorial Reviews


"Howard's book is a masterful thick description of the inevitable confluence of two powerful institutions in American politics -- the networked computer and the political campaign establishment. He tracks the growth of hypermedia, implanted campaigns, political redlining and explains the meaning of your political 'data shadow.' He follows the struggles of the community of young high-tech consultants as they try to balance the need to make a living, to win elections, and also follow their shared ideals about empowering a better informed electorate. It is an important story. He is a great story teller. And he has an amazingly keen eye for enriching our theoretical understanding of the evolving digital public sphere."
W. Russell Neuman, University of Michigan

"Howard cogently outlines the possibilities, and particularly the potential dangers, of new technologies for deliberative democracy. Using an ethnographic approach, the author provides an understanding of the organizational norms and personal perspectives of key operators engaged in political campaigning through electronic means."

"...The strengths of this book are many. It overflows provocative theoretical claims....interviews with consultants and case studies organizations produce fascinating insights....an innovative way to reseach decentralized communities..."
--John Sides, George Washington University, Political Science Quarterly

Book Description

Technological innovations can radically alter the organization of power in politics, and it is almost impossible to distinguish political systems from their communication technologies. Moreover, it is no longer possible to study the organization of politics without understanding the digital interface of political organizations. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. This book explores how political organizations use new information technologies to construct public opinion, and analyzes what it means to be a citizen in a modern, representative democracy.

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